OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child!

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Pitching Consumer How To Education 98

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. A lot of people have good ideas, but very few actually put those into practice and build businesses around them. They’re the best reporters.

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Content Marketing Community Mobile Storytelling 120

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

NOVEMBER 27, 2018

3) Do you think customer experience has become more emphasized in the last few years? 3) Do you think customer experience has become more emphasized in the last few years? See these related interviews: Marketing Automation Only Does What You Tell It To; Off Script No. Managing Media Relations for a Publisher; Off Script No.

Interviews 63

Interviews Software Government Journalism 63

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. And then there are areas of practice that have moved more rapidly. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

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Interviews Publicity Technology Social Media 100

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Want to know how to engage your uniquely valuable podcast-listening audience? Some people don’t read long blog posts. Some won’t watch online videos.

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Interviews Comparison Video Exercises 120

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. And I receive them from organizations hoping for coverage in our blog. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. But a good media kit is super important. Lead media release.

Media 120

Media Television Video Print 120

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

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Blogging Facebook Twitter Writing 90

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. In most cases they don’t. The stories go undiscovered. We do it through storytelling.

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Storytelling Local Community Case Study 60

The Stalwart Blog

JUNE 16, 2016

I’d let my emotions get the best of me. I ate dinner with a friend on Friday night and we laughed about all the hate people spew on social media, especially around the 2016 election. There is an amazing interview making the rounds with a former CIA officer who said her secret life taught her one thing: listen to your enemy.

Communications 60

Communications Chemicals System Exercises 60

Karen Freberg

DECEMBER 4, 2017

There always seems to be a new tool, platform, or trend we are seeing here related to the social media field. for social media professors. As I am preparing for two social media classes in the spring, there are some trends that I have to note and adapt my lessons for class, and add on to the readings. The purpose?

Education 42

Education Facebook Video Social Media 42

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. A2: Measurement can occur at 3 levels: outputs, outtakes, and outcomes; just know the difference and value provided #measurepr. measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Can you say OMIGOD?!

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Facebook Twitter Blogging Social Media 108

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Download the report!

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Trends YouTube Video Social Media 105

5W PR

NOVEMBER 23, 2021

percent engagement per post compared to.07 It’s also the fastest growing among the larger social media platforms. Stick with about 3-5 at most per time. According to cision.com, Instagram gets 4.21 07 percent for Facebook. But you can also put new ones in several days later to refresh your post. However, don’t use all 30.

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Instagram Publicity How To Social Media 158

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. This more accurate engagement model will enable teams to become more efficient and focus their efforts where they are needed most.”. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 27, 2015

The Jamie Turner Show has a five-star rating on iTunes and his episodes feature conversations with New York Times bestselling authors, media celebrities and entrepreneurs. The anecdote shows that while podcasting is an old medium, its recent revival means best practices remain spread among the masses. Why podcasting?

Skype 120

Skype Interviews Software Mobile 120

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

SEPTEMBER 10, 2019

A good way to start is by consistently posting blogs that share industry top practices. Your blogs should be resourceful and beneficial to the reader in order to create a connection of common interest between your brand and the reader. Engage with Online Users.

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Reputation Case Study Mobile eBook 60

Critical Mention

AUGUST 29, 2019

However, it’s best to put together your planned campaigns and tasks in an orderly schedule. For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Create a PR Calendar. Organization is key. Know your Audience.

Company 81

Company Brand Branding B2C 81

Sword and the Script

MAY 3, 2016

Surprisingly, 3% host webinars on Saturday and 4% host webinars on Sunday. Those are all respectable objectives, but webinars can also help B2B marketers solve their biggest content marketing challenge : producing engaging content. At the end of it all, after a mad dash over 3-4 weeks, the webinar is forgotten.

B2B 60

B2B Content Marketing Web Blogging 60

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based

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Marketing Small Business Interviews Internal 91

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. There’s no effort to personalize or build a relationship.

Pitching 87

Pitching Infographics Survey Resources 87

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. Your blog is just not working and you’re wondering why. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City. Just finished logging in a run?

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Pinterest Mobile Pitching Social Media 120

Sword and the Script

DECEMBER 13, 2016

That’s not surprising given the high engagement rate webinars tend to earn. That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. This works best if this is part of marketing operating system. Share your post liberally on social media.

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. More than 150 people turned up and engaged in the conversation. More than 150 people turned up and engaged in the conversation.

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Google Data Government Social Media 119

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI.

Marketing 65

Marketing System Data Tools 65