5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live to stream, alternatively referred to as live video, has taken over the social media space. Artificial Intelligence and Big Data. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Day in the life” of business leaders, celebrities and other public figures.

Social Media 54

Social Media Tools Marketing Enterprise 54

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Vice President, Marketing Technology. Should you change your Twitter strategy?

Twitter 60

Twitter Social Media Mobile Media 60

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Experience in public relations, communications, content marketing or social media marketing is a bonus. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa, Chris and Shino discuss how Mountain View PD has incorporated social media into every aspect of their daily business and crisis communications – and how it has helped them manage and overcome recent crises. Captain Chris Hsiung and Shino Tanaka, Mountain View Police Department. ?In

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . How do I do Predictive Media Planning? What is Predictive Crisis Management?

Media 88

Media Data Reddit Crisis 88

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

SEPTEMBER 22, 2016

Finally, be respectful of everyone’s role and ideas, especially now in this world of social media analytics. I remember in several jobs that my ability to “listen” in a meeting and capture/synthesize in writing the key points of those meetings for senior executives got me promoted faster and got me assigned to much larger projects.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

APRIL 29, 2015

Expect to see more of this, as data licensing and ad revenue are their only two income streams. First, the purchase of TellApart means Twitter is bolstering its own advertising technology with predictive ad analytics. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. Ann Handley / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. If you need help with your social media strategy, get in touch.

Twitter 60

Twitter Social Media Big Data Sports 60

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.

Marketing 59

Marketing Data Technology Analytics 59

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”.

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Show transparency. But lies are lies.

Reputation 305

Reputation Privacy Data Advertising 305

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Their big challenge is keeping up to date with trends and developments to be able to make informed recommendations in a variety of situations.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

NOVEMBER 27, 2015

Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” Equally delightful were some of the young “groupies” I had been assigned during the day of the conference.

Conference 40

Conference Hotels Internal International 40

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). Others cover developer topics and others, still, the data center, cloud, OSS, etc. The Lists. Wired News. CIO Magazine.

Reddit 136

Reddit Enterprise Wireless B2B 136

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data.

Creativity 100

Creativity Pitching Writing Conference 100

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. By and large, I think this is a great thing.

Trends 56

Trends Big Data Mobile Conference 56

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. They’re having experiences. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Vice President, Marketing Technology. Learn to See at Scale. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 3, 2017

Amazon is chock full of social media marketing books based on an organic effort – an opportunity that’s all but evaporated today. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. brought new vehicles of communication.

Web 69

Web Content Marketing Technology Creativity 69

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect. There was a realisation from many that read the articles, that they had been targeted based on their social media activity.

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Stuart Bruce

NOVEMBER 11, 2016

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Social media. It’s not just the power of social media personalities, but also the challenge of the social media bubble. Technology. This is our opinion.

Communications 154

Communications Data Policies Twitter 154