PART 2: Big Data 101 for PR

Onclusive

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before.

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

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What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. The post What does the future hold for AI, Big Data and analytics?

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. Just keep your eye on data.

The Internet of Brains and Swarm Technologies — Time to Plug In

Doctor Spin

The science-fiction idea of “plugging in” is now close Connecting to computers to enhance performance Implications for marketing and big data mining. I can also think of various religious or sexual applications for this technology.

Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. It’s sometimes hard to remember, but Big Data has moved to its current position of prominence over just five years.

Will Artificial Intelligence Soon Replace Communications Departments?

Doctor Spin

My guess is that humanity will venture far into transhumanism (humans augmented through technology), a sort of cybernetic renaissance , long before we successfully decode human language through modeling consciousness. Quantum data analysis. Smart contracts (blockchain technology).

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. This graph shows the rise of data in the past decade. quintillion bytes of data a day.

The #PRStudChat Community Discusses Digital Media and AI on October 25th

PR Expanded

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What do communicators need to know about artificial intelligence, big data, and machine learning?

Will Artificial Intelligence Replace Your Communications Department?

Doctor Spin

My guess is that humanity will venture far into transhumanism (humans augmented through technology), a sort of cybernetic renaissance , long before we are able to successfully decode human language through artificial language. Quantum data analysis.

Will Artificial Intelligence Replace Your Communications Department?

Doctor Spin

My guess is that humanity will venture far into transhumanism (humans augmented through technology), a sort of cybernetic renaissance , long before we are able to successfully decode human language through artificial language. Quantum data analysis.

Will Artificial Intelligence Replace Your Communications Department?

Doctor Spin

My guess is that humanity will venture far into transhumanism (humans augmented through technology), a sort of cybernetic renaissance , long before we are able to successfully decode human language through artificial language. Quantum data analysis.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. When it comes to disruptive technology—and how it affects PR roles—McLaughlin takes a firm stance: Adapt, or risk being replaced. “I

Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Don’t let the abundance of data available today scare you.

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Why ALL the Data Matters to B2B Marketers

Shift Communications

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? Marketers are digging deeper, trying to get to every last bit of data to understand its meaning. Start asking your larger world what data they want and need from you.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Share of Voice in the Big Five Tech Topics. Why I Like This Technology.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers?

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” ” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? “Big Data” Birth And (Reported) Death Of A Buzzword Infographic.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements. Guest Post by Jeff Frankel.

Firefly supports client’s presence at London Technology Week

PR in High Definition

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science. The post Firefly supports client’s presence at London Technology Week appeared first on Firefly Communications. Blog London Technology Week PR Social Media tech

The top three lessons PR learned in 2019

Agility PR Solutions

From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

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The Future of Marketing: Sara Castellanos

Shift Communications

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Future of Marketing Marketing Marketing Technology

AdTech NY 2016 Wrap

Flack's Revenge

It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Sigmoid – Big data analytics, applied to advertising (and other markets). Events Marketing NY Tech Tech Technology adtechI attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors.

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The Future of Marketing eBook

Shift Communications

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes.

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How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. This technique uses an algorithm that sorts through behavioral data to determine how frequently certain actions (purchases, views, etc.)

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

And as an information industry, we are powered by data. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Tell Better Data Stories.

Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. Unless you have a data set you can give the robot access to.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue.

A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Contact center data. They often rely on data.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). of annual revenue spent by PR firms on technology vs. 5.2%

AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Why and how PR pros should embrace artificial intelligence

PR Daily

New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. The widespread investment in and use of big data are changing the foundation of public relations. Think of these technologies as a layering of one to the next.

PR and Communications: 3 Powerful 2020 Trends

5W PR

Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

Spotify powers marketing campaign with funny user data

PR Daily

Spotify has tapped into its customer data to create a clever end-of-year campaign. There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. It’s certainly a fun spin on using users’ data.

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Demystifying PR ROI

Onclusive

Make Data-Driven PR Decisions. For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount.

Customer Success Manager (PR Engineer)

Onclusive

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling.

PR and Communications Resolutions for 2017

Media Bullseye

The PR and communications industries are going to continue to change and evolve at a rapid pace, particularly as new technologies change the ways in which we all live and work. Get comfortable with big data.