article thumbnail

What is Big Data Analytics? Demystifying Big Data

5W PR

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

article thumbnail

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 ways technology is changing the public relations industry

Agility PR Solutions

The public relations field is naturally respondent to changes in technology. Here are four ways in which technology is changing PR. Big Data The term ‘big data’ refers to large, diverse sets […].

article thumbnail

What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. The post What does the future hold for AI, Big Data and analytics? Unified analytics firm Databricks […].

Big Data 101
article thumbnail

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250
article thumbnail

PART 2: Big Data 101 for PR

Onclusive

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

Big Data 150
article thumbnail

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Big DataBig Data is overused because it’s so often used to describe any kind of data. Very few products or technologies are truly groundbreaking.

Big Data 296