Agility PR Solutions

JANUARY 26, 2023

Think about the last time you scrolled through any social media platform. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. Now think about the kinds of adverts that popped up.

Privacy 86

Privacy Data Big Data How To 86

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118

Big Data Data Social Media Agency 118

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live to stream, alternatively referred to as live video, has taken over the social media space. Artificial Intelligence and Big Data. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Expect those capabilities to become more powerful. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. And by integrating big data insights, the virtual store can also be personalised to each consumer so that only products or services interesting to the individual will be shown on the virtual shop floor. “Day

Social Media 54

Social Media Tools Marketing Enterprise 54

Onclusive

FEBRUARY 1, 2019

As more and more CMO’s and Chief Communications Officers are waking up to the new possibilities driven by data science, big data, and AI, and are freeing up funds to make those investments, growth is slowing in the realm of traditional media measurement. Consolidation is a natural consequence.

Industry 253

Industry Communications Measurement Technology 253

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. Making decisions based on data alone is a dangerous proposition.

Data 60

Data Social Media Media Big Data 60

The Proactive Report

SEPTEMBER 22, 2014

More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Measurement audit big data data measurement online PR social media strategy'

Big Data 140

Big Data Measurement Data Social Media 140

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

Social Media 81

Social Media Media Google Tools 81

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5

Data 117

Data Data-Driven PR Big Data Analytics 117

PRSay

OCTOBER 24, 2018

Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261

Ethics Automotive Technology Conference 261

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa, Chris and Shino discuss how Mountain View PD has incorporated social media into every aspect of their daily business and crisis communications – and how it has helped them manage and overcome recent crises. Captain Chris Hsiung and Shino Tanaka, Mountain View Police Department. ?In

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Experience in public relations, communications, content marketing or social media marketing is a bonus. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Want to see Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Creativity Storytelling Privacy 173

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. It then gathers engagement data on each story, and calculates the rate of change of that engagement.

Media 88

Media Data Reddit Crisis 88

Ethical Voices

NOVEMBER 21, 2022

Is It Ethical for Employers to Monitor Your Social Media? PRCA calls out disguised earned media. Privacy, Crisis and Big Data . How companies can address their historical transgressions. How often do we lie? How to avoid joining the disinformation ecosystem. How to be an ethical leader. Pay Transparency.

Ethics 73

Ethics Sports Employee Healthcare 73

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Want to see Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

SEPTEMBER 20, 2017

Will every member of the PR and social media teams be educated on the new model so they can utilize insights to drive content strategy? With more data than ever also brings more access to insights than ever. Who will be needed to complete implementation of tools and technologies? Who is responsible for reporting?

Measurement 170

Measurement Analytics Data Technology 170

Cision

JULY 8, 2015

Q: How has social media changed the way we spread our ideas to others? A: Social media has made it easier for ideas to spread rapidly and cheaply. That makes it far more likely your idea will be ready for prime time and that the public will eagerly embrace it.

Skype 120

Skype Conference Leadership Big Data 120

Cision

SEPTEMBER 22, 2016

I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. Finally, be respectful of everyone’s role and ideas, especially now in this world of social media analytics. Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year. The Power of Story.

Big Data 60

Big Data Data Storytelling Measurement 60

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. If you need help with your social media strategy, get in touch.

Twitter 60

Twitter Social Media Big Data Sports 60

Presspage

JULY 25, 2017

Online data can be gathered on different platforms and using different tools. Which data to gather may be very specific for your organization and business goals, though there are some pointers to take into account. Online data is booming. Google Analytics is a widely used tool to track the behaviour of visitors to your website.

Data 92

Data Tools Measurement Big Data 92

Shift Communications

APRIL 29, 2015

Imagine the power of using AdWords’ remarketing capabilities (including the integration with Google Analytics’ Big Data Remarketing) with Twitter’s inventory, above and beyond Twitter’s existing ad systems. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Advertising Advertising Mobile 60

prTini

NOVEMBER 21, 2014

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? The Top 10 Social Media Podcasts Right Now (client). The Science of Building a Lasting Social Media Community. 10 Reasons User-Generated Content Boosts Social Media Success. How to Get More PR Results.

Brand 52

Brand Branding Case Study Big Data 52

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Mark Schaefer : Marketing Blogger , Consultant and Educator; Author of “Social Media Explained”. Elizabeth Segran : Contributing Writer, Fast Company.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

SEPTEMBER 1, 2015

Now, text analytics, widely available demographic data and the ability to harvest media in near real time can provide more detailed insights faster than ever before. For example, here are the results from Cision’s social media listening solution for a search about realtors in a particular geographic area.

Measurement 120

Measurement Trends Analytics Data 120

The Hoffman Agency

JULY 18, 2023

I’d say it’s a case of being active on social media and engaging with content. Big Data LDN is coming up in September, we’re going to be tagging along. The post Attending a big event? Any advice for maintaining new connections post-show? If you are also, do say hi !

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. Ann Handley / Tuesday, Oct.

Conference 66

Conference Crisis Management Leadership Survey 66

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48