Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 68

B2B Measurement Blogging Community 68

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. This integrated approach is a great way to adopt a digital storytelling strategy. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs). The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.

Media Relations 40

Media Relations Measurement Media Analysis 40

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. It allows your company to incorporate social listening and be part of the conversation.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Christopher S.

Strategy 60

Strategy How To Transportation SEO 60

Sword and the Script

JUNE 3, 2020

Signals can alert you when an up and coming competitor you’re not even monitoring for announces a partnership to expand into a smaller market – allowing you to shift strategy as the news is breaking as opposed to a week later.” It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. You do not have to start from ground zero when developing a video strategy. A solid content strategy works for all types of content, including video. A basic content strategy addresses: Goals. Measurement.

Video 55

Video Marketing Banking Strategy 55

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Bianchi Biz Blog

MARCH 4, 2021

The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute. and ASX-50 member Westpac Banking Corporation (47 pts.) Santander (51 pts.)

Report 87

Report Company Financial Study 87

Shift Communications

NOVEMBER 24, 2014

Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Are they part and parcel of your content marketing strategy? How do you make all of that analysis effort and time worthwhile?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. PR crisis communications leadership PR strategy warren buffett'

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

APRIL 5, 2022

The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Set your goals and objectives and determine how you'll measure your success. If you did it once when you got started you can do it again.

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. ESG should be a fundamental part of every business strategy.

Report 80

Report Company Data System 80

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Measurement! At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. Here are 7 trends we can expect to shape this year’s holiday season and how you can prepare your brand strategy : Comfort/Homebody. marketing strategy to amplify messaging, build awareness and convert to sales. What your strategy?

Trends 52

Trends Retail Consumer Banking 52

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

DECEMBER 13, 2017

Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. 8 – Have you thought about what your measures of success will be for your podcast? My Talking Points Podcast partner, Kevin Hunt, has managed the Taste of General Mills Podcast for a couple years now.

Corporate 103

Corporate Banking Resources Radio 103

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. How to measure success in digital marketing campaigns. Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend.

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. Why Content Strategy Needs Digital PR.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 7) Marketing Strategy: The Looming Knowledge Crisis. That is a substantial amount of digital time. Think press releases are dead? You might be doing it wrong.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. . And – wait for it – measurable, resulting in real outcomes and bottomline impact.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. If I’m being honest (shades of Simon Cowell), it was a little bizarre.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. As we head into the second week of December, I imagine you’ve started looking ahead to 2016.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy.

Banking 42

Banking Writing Social Media Strategy 42

Communications Conversations

JUNE 6, 2017

US Bank has a new CEO. And, it’s measurable. Take a page out of your external PR playbook by using an influencer strategy to introduce your new CEO. In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town. General Mills has a new CEO.

Employee 60

Employee How To Survey LinkedIn 60

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

AUGUST 8, 2016

Creative social media strategy is my jam. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. These have helped me shift my PR habits toward a more strategic, measurable operation. It’s made me a more thoughtful communicator.

Course 40

Course Local Creativity LinkedIn 40