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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

Banking 199
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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

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Notes on the UK public relations agency market

Wadds Inc.

Technology and media layoffs and a slowdown in private equity funding are also having an impact. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. There’s unlikely to be any short-term stimulus.

Agency 98
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A comprehensive list of 57 corporate blogs in Minnesota

Communications Conversations

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Science & Technology/Manufacturing. US Bank: [link].

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8 questions to ask before starting your first corporate podcast

Communications Conversations

Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. Susan Beatty helped start the Power of Possible Podcast at U.S. Or, it could be an external vendor.

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Navigating New Terrain: SEC’s Cyber Incident Reporting Rules and What They Mean for Public Companies

5W PR

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

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