Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

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Agency Survey SEO Social Media 223

Waxing UnLyrical

MAY 7, 2017

“I’m not good with technology.” But technology by and of itself has very little to do with smart Social PR. All WE need technology for is to more effectively use the TOOLS it gives us to better practice our craft. And then go do it. ” ‘Tis true, not everyone is cut out to be an engineer.

Course 76

Course Engineering Technology Banking 76

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

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Groups Meeting Transportation Media 55

Waxing UnLyrical

APRIL 12, 2017

Technology is awesome. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life.

Banking 111

Banking Facebook Training LinkedIn 111

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

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Resources Community Enterprise Banking 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

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Writing Communications Marketing B2B 194

Waxing UnLyrical

AUGUST 5, 2016

And I was a bit taken aback that today – in 2016, where AR/VR is actually becoming a thing, that’s how far we’ve come from a technological point of view – someone was still asking the question, “Are [vloggers] journalists?” The other day I caught an NPR report on the YouTubers descending on the Games.

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YouTube Banking Video Sports 40

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

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Employee Communications Storytelling Corporate 150

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements.

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Reputation Privacy Banking Ethics 182

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round.

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Nonprofit Crisis Viral Groups 227

Sword and the Script

OCTOBER 29, 2016

The first problem is the increased complexity of purchasing decisions made in large corporations. A little supporting knowledge management technology could go a long way towards better sales and marketing alignment. Don’t miss these awesome posts: B2B Customers Want Thought Leadership.

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B2B Marketing Analysis Content Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley. But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. What category is more loathed than banking?

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Corporate Trends Banking Healthcare 159

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front. ” Imagine!

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Corporate Reputation Nonprofit Guidelines 159

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Industry thought leadership is a differentiator. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility.

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B2B B2C Software Consumer 242

Stern + Associates

DECEMBER 6, 2022

President of Simmons University, Lynn Perry Wooten is a crisis leadership expert. Nobel Laureate economist Paul Romer , a professor of economics and law at New York University and a former chief economist at the World Bank, is a world-renowned authority on leveraging technology and innovation to drive long-term growth.

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Energy Government Policies Leadership 62

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.

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Social Media Marketing Media Creativity 93

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

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Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Use technology well. Element #3: Content. … and so much more.

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Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Susan Kostal | Stet. The robots are already here.

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Marketing Employee Content Marketing Training 169