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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

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How corporate IT is actually killing employee communications

Communications Conversations

Most likely, they’re accessing sites and platforms like: * Facebook, Instagram and Twitter. A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. I think we’ve long past the time when that point is even debatable.

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How to Improve Your Social Media Targeting

Cision

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

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7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

What was her corporate communications team thinking? The bank had pressured salespeople to cross-sell to customers. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Google and Facebook struggle with fake news. Wounded Warrior Project hurt by reputation damage.

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We Get By With A Little Help From Our Friends

Waxing UnLyrical

This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. Twitter Facebook Google+ LinkedIn We Get By With A Little Help From Our Friends. Wouldn't you like to be in her kitchen?

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