Waxing UnLyrical

SEPTEMBER 5, 2017

Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there!

Measurement 83

Measurement Strategy Banking Travel 83

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 15, 2017

Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight, who’s also on AMEC’s International Board of Directors, was full of wit & wisdom… stay tuned for the recap! Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 75

Measurement Media Banking Community 75

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (Wow. Pass it on.

Internal 105

Internal International Privacy Banking 105

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

SEPTEMBER 29, 2017

So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. “See” you next month!

Measurement 65

Measurement Data Big Data Banking 65

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

JUNE 3, 2016

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! With this international panel of PR smarties, we’re sure to have a jolly good time. A5: #measurePR Impressions and audience analysis for the five-minute version.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. So stay tuned to our Facebook page for more info. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. See you next time!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Conference 40

Conference Facebook Nonprofit Video 40

Waxing UnLyrical

OCTOBER 10, 2012

If we’re serious, though, about our roles as the conduit between the internal “us” and the external “them,” we have to find a satisfactory middle ground that fosters understanding. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

MARCH 25, 2016

But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful. Twitter Facebook Google+ LinkedIn How A MacBook Changed My Life. And there are still a lot of MS products I use, like PowerPoint, etc.

Training 40

Training Banking Software Web 40

Communications Conversations

DECEMBER 4, 2020

Facebook was purring along. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JULY 22, 2016

Set up a system to track your internal activity. As I did, I realized I always focused on internal efficiencies, but getting this specific ultimately makes a huge difference in the long run. Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. More on that below.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

JULY 29, 2016

It took a while, but a) we learned so much about what made them tick and how they work, and b) we built internal bridges that made a world of difference when we were developing and executing our campaigns around their work. Twitter Facebook Google+ LinkedIn Getting to the Bottom of Metrics that Matter: Part 2.

Measurement 40

Measurement Banking Meeting Local 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. I was a journalist in the very beginning of 90-91 and some people from an American bank came here and had to assess when the Bulgarian legislation could be adapted to the European legislation and when Bulgaria could become a member of the European Union.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. How can they do that? 17: Wendy Zajack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

MAY 13, 2016

We surveyed internal stakeholders. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Why I love the word “audit”. how to bridge the gap between the two.

Measurement 40

Measurement Analysis Healthcare Training 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

MARCH 7, 2014

It’s especially fitting today, as International Women’s Day is tomorrow (and you remember how much fun I had working with Oxfam America on their IWD initiative a few years ago , in fact, you should check out what they’re doing this year too!). I don’t often write about clients, but today I will.

Community 81

Community Banking Energy Facebook 81

Waxing UnLyrical

MARCH 4, 2016

Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 42

Training Banking Travel Internal 42

Waxing UnLyrical

MARCH 4, 2016

Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 0

Training Banking Travel Internal 0

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

OCTOBER 3, 2016

I blame that on all the Amnesty International Tours from Sting, U2 and Peter Gabriel in the 80s. Folks, you can learn more about and talk to Michelle via her site , Facebook , Twitter , or Instagram. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Michelle Kane. Why do you care about Social PR?

Measurement 100

Measurement Banking Agency Small Business 100

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Banking 40

Banking Social Media Storytelling Training 40

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action.

Strategy 40

Strategy Case Study Community Creativity 40