Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

NOVEMBER 28, 2016

The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Duncan Alney. Learn fast. Who inspires you?

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. That pisses me off. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. What a Duck Can Do For “Social” Media Relations.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Waxing UnLyrical

NOVEMBER 9, 2017

Not because we weren’t creative enough, or weren’t strategic enough, or didn’t think big enough. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But because we DID.

Banking 49

Banking Training LinkedIn Google 49

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Channeling your creativity can have remarkable results; results that even you may not foresee.

Community 40

Community Creativity Local Banking 40

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

APRIL 15, 2016

I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. So we suggested things like: short-form content (e.g.

Marketing 40

Marketing Guidelines Banking Social Media 40

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. When we think of what’s trending on social, we may look to Twitter, Facebook or even Google Trends to help discover breaking news or events.

Pinterest 120

Pinterest Banking Mobile Trends 120

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. Let me give you an example.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 29) A logical investment in creativity. “As

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

OCTOBER 14, 2016

Because we talked about time, and creativity blocks, and private v. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled.

Travel 40

Travel Banking Content Marketing Creativity 40

Waxing UnLyrical

AUGUST 29, 2016

She’s extremely creative and resourceful, and maybe not surprisingly, has an interest in style too. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Doesn’t the answer have to be dark chocolate?

Banking 44

Banking Course Social Media Community 44

Waxing UnLyrical

MAY 13, 2016

After all, we tend to be a creative lot, and we’re used to coming up with “hooks” and stunts to get people’s attention. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Analysis Healthcare Training 40

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

APRIL 4, 2016

Why: “With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world,” says Jack Simpson as he explores why this “encourages people to engage with a brand in a more meaningful way than something like watching an ad.”

Banking 40

Banking Social Media Storytelling Training 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52