Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

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Corporate Creativity Employee Instagram 60

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. 3 Ways to Maintain Control of Your Corporate Social Media.

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Social Media Conference Media Corporate 119

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Stalwart Blog

APRIL 14, 2017

The memes blanketing my emails and Facebook news feeds show no signs of stopping. United will also break into their piggy bank to reimburse every passenger of that infamous Flight 3411 for their troubles; somewhere around $14,000. Corporations take note.

Airlines 74

Airlines Banking Fashion Crisis 74

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. PR is the best-kept secret in content marketing.

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Blogging Content Marketing B2B Social Media 104

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Brand Branding Banking Financial 74

Waxing UnLyrical

APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. Being real is the most effective – and most underused – marketing strategy in the world.

Banking 111

Banking Facebook Training LinkedIn 111

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.

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Publicity Banking YouTube Social Media 87

Waxing UnLyrical

JUNE 9, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Wouldn't you like to be in her kitchen?

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How To Banking Energy Writing 95

Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

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Banking Course Training LinkedIn 40

Waxing UnLyrical

JULY 1, 2017

Whether it’s through this blog, or my emails, or the webinars I teach, or the workshops I do, or the Social PR Posse Facebook group , or the #measurePR Twitter chat … Because I really DO care about sharing what I’ve learned and paying it forward. Here’s the thing: “selling” is not a bad thing.

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Training Banking Course Groups 77

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 7, 2015

However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.” Facebook Ad Conversion Tracking for Smart Marketers.

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Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

APRIL 29, 2016

” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

Banking 40

Banking Training LinkedIn Google 40

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. So naturally, we must conclude that the majority of Snapchat users are between the ages of 13 and 24, falling into a demographic group that’s the holy grail for marketers: millennials.

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Brand Branding Marketing Mobile 48

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

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Measurement Comparison Banking Print 40

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Duncan Alney.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day Marketing Ideas. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Why: “With St.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

Marketing 40

Marketing Guidelines Banking Social Media 40

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Learning from Measurement Mistakes.

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Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Techalone can’t solve the measurement issue.

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Measurement Airlines Banking Twitter 86

Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. So stay tuned to our Facebook page for more info. Let your data explain the need!

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Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MAY 27, 2017

You know, from an objective marketing POV (“Boy, that sucks, let me file that away in the what-not-to-do folder” or “Oh, good one, I should steal that!”). Thanks to the wonders of email marketing, you can automate a LOT. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. Reputation Action 2: Listen More … Talk Less. Bottom line, let the members speak for your credit union.

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Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook.

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Measurement Meeting Comparison Banking 40

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. . Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson. Why do you care about Social PR? I am obsessed with storytelling.

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Nonprofit Banking Education LinkedIn 40

Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Or, more appropriately, ride up it.

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Training Banking Groups LinkedIn 72

Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” Elise Perkins : “Don’t be afraid to negotiate but know your market before you do. Here are some of the responses.

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Internal International Privacy Banking 105

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. ” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. You can learn more about and talk to Sean via LinkedIn , Twitter , Facebook , and Instagram.

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Insurance Insurance Course Television 40

Waxing UnLyrical

MARCH 28, 2016

Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. Email Marketing 101: A Beginner’s Guide to Building an Email List. Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Want More Earned Media?

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Strategy Banking Fashion SEO 40