Stephen Waddington

MARCH 29, 2020

Small limited companies have so far fallen through the gap. Demand for food banks is on the rise. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Year of the employee. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. themselves and what they do.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Follow the classic strategic communication planning approach. Set your goals and objectives and determine how you'll measure your success. Jessica Lawlor, Jessica Lawlor & Company. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions.

Reputation 60

Reputation Nonprofit Policies Financial 60

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Then we look at your impact on your communities.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 52

Ethics Training Financial Survey 52

Wildfire

SEPTEMBER 4, 2018

Building a strong and continuous relationship with the public and the media can go a long way in eradicating “bad press” as they should already have trust and a bank of positive perceptions about the company, which will help put the situation into perspective. PR myth #3: It’s all champagne and caviar, darling! .

Banking 45

Banking Education Industry Crisis 45

Stephen Waddington

SEPTEMBER 29, 2020

Business: freelancers left behind Government support in the form of business interruption loans and the furlough scheme have been welcomed by the industry as a measure of protection against the financial impact of the crisis, however freelancers and small agencies that pay directors via dividends have been left behind. “No

Industry 146

Industry Crisis Government Survey 146

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I am a big believer in the importance of measurement. Who inspires you?

Course 40

Course Measurement LinkedIn Banking 40

Maxim Behar

APRIL 11, 2024

I've seen successful individuals who have achieved remarkable things, own great companies and live comfortably. I studied overseas, and ten years ago, I managed a large American company in Prague. Many envy others, and even within my company, I sometimes remind them: "Don't envy the competition. Friends, community.

Television 59

Television System Interviews Travel 59

Karen Freberg

JUNE 6, 2017

I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. These components in the cake have to be measured to – again, tapping into metrics here again. In addition, as Gary said in his post, a personal brand is not the only thing you can bank on.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Prohibition

AUGUST 4, 2021

To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. To ensure your company’s success, you need to keep a constant eye on all aspects related to its digital footprint. The Internet is a vast, complex system of virtual connections and communities.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. It was popularizing attribution measurement in PR. billion, or $10 a share.

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

APRIL 24, 2018

The author Daniel Goleman is where I believe I first heard someone liken networking relationships to a bank account. There are directional measures of success you should monitor along the way, so you know you are going the right way. Concentrate this effort around building a single content hub that your company owns.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Prohibition

JANUARY 19, 2019

Banking, security, surveillance, you name it, AI is involved. Then there’s the second step – considering audience sourcing, measurement and direct marketing in a new digital age. It’ll creep into day to day life and before you know it AI will form a part of your measurement, communication, outreach, research etc.

Communications 54

Communications Social Media Trends Measurement 54

Waxing UnLyrical

DECEMBER 12, 2016

” I worked for a very large PR software company that rhymes with “vision” for 9 years, and in that time, I talked to tons of clients. PR was no longer the gate keeper to information about companies, and we got to see their sometimes ugly underbelly via social media. Measure first, then execute. I hate spin.

Film 40

Film Software Measurement Data 40

Prohibition

JANUARY 19, 2019

Banking, security, surveillance, you name it, AI is involved. Then there’s the second step – considering audience sourcing, measurement and direct marketing in a new digital age. It’ll creep into day to day life and before you know it AI will form a part of your measurement, communication, outreach, research etc.

Communications 48

Communications Social Media Trends Measurement 48

Waxing UnLyrical

MAY 13, 2016

Because when we start out assessing the landscape, digging deep to find out what communication “holes” our programs and/or campaigns need to fill, and how doing so helps our organizations move closer to their business objectives… that’s when we are engaging in work that is of real value to our companies. Case in point.

Measurement 40

Measurement Analysis Healthcare Training 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

APRIL 11, 2016

Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. 4 Ways to Build a Community With Influencers. ” 3. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Marketing 40

Marketing Guidelines Community Banking 40

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” ” Hence, I take issue with measuring the vitality of our tech startup scene solely “in terms of big exits.”

Community 31

Community Video Instagram Banking 31

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” ” Hence, I take issue with measuring the vitality of our tech startup scene solely “in terms of big exits.”

Community 28

Community Video Instagram Banking 28

Sword and the Script

DECEMBER 12, 2017

Pay to play will become more prominent as more companies automate and increase messaging volumes.”. Yet, one could make an argument particularly for B2B companies that someone with deep influence over 100 people has more value than someone with superficial influence over 10,000 people. 1) Pay to play gains prominence.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Konnect Agency

MAY 15, 2020

As such, sound is a crucial part of any brand’s TikTok social media strategy as people from different communities all over the world converge to discover videos through this feature. When users find a song or soundbite that they enjoy, they can select that sound and view all content created with that sound. Paid Content.

Viral 52

Viral Video Social Media Creativity 52

Waxing UnLyrical

JULY 15, 2016

And how do I measure that? This is all very well and good on a personal level, but how does it work when you’re trying to set up a strategic Social PR or measurement program for your organization? So if you have to keep measuring the same way your company’s been doing it for years… OK. It’s simple.

Measurement 40

Measurement Guidelines Banking Twitter 40