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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. These audiences demand a higher degree of understanding and sophistication in communications.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. Dorothy Crenshaw is CEO of Crenshaw Communications.

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Why Wordle Should Have You Rethinking Your Earned Media Strategy

Shift Communications

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. Publishers are very much banking on subscriptions and other membership models as their primary revenue driver.

Strategy 103
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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. ” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. But does it scale?

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PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Tying outcomes to communications has long been a challenge. I once worked with an agency team that had placed a client in the Wall Street Journal. What metrics are communicators tracking? The vast majority (89%) of PR professionals do measure at least some aspects of their communications efforts. On donations?

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

A comedy out of crisis communications. Content is not a channel, and it can’t be siloed in the way social media, communications, media search or email can exist in relative isolation.”. Marijane Funess , Crenshaw Communications: Three 2016 PR Predictions that Might be Surprising. * * *. Photo credit: Instagram.

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