Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JUNE 17, 2016

Communicators struggle with the same issues regardless of geography. It doesn’t matter whether they’re based in EMEA, or Asia-Pacific, or the US; communicators face the same challenges worldwide. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. If you’re not successful in media relations and focusing on it, you’re in trouble,” explained Marian Salzman , CEO of Havas PR, at the Public Relations Society of America’s Counselors Academy Spring Conference last week.

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. Sean Williams is the owner of Communication AMMO, Inc.

Measurement 69

Measurement Financial Facebook Tourism 69

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. Why it's time to play the race card - Barbara Phillips, founder, Brownstone Communications Jo-ann Robertson - What is the number one thing you think organisations should do to tackle the race issue? Here’s what’s next.

Google 119

Google Data Government Social Media 119

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. Predictions from PR and martech providers; and. My own predictions. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169