Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. What integrated communication is not about.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

JANUARY 8, 2014

This has become particularly interesting to me in my now decade-long role of “head honcho” of the Curry College Communication Department’s undergraduate Public Relations Concentration. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Nonprofit 90

Nonprofit Banking Government Conference 90

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

JUNE 17, 2016

Communicators struggle with the same issues regardless of geography. It doesn’t matter whether they’re based in EMEA, or Asia-Pacific, or the US; communicators face the same challenges worldwide. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! July #measurePR Announcement.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

OCTOBER 21, 2016

Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged? 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Now I’m in Louisville, Ky.,

Conference 40

Conference Facebook Nonprofit Video 40

Waxing UnLyrical

JULY 20, 2016

According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Accountability, when paired with open communication, allows the larger team to work together toward their goals. Revenue Per Employee. Profitability.

Measurement 40

Measurement Agency Employee Insurance 40

ImPRessions - Crenshaw Communications

JUNE 15, 2023

When a brand is featured in reputable media outlets, the mere fact of its coverage confers credibility – if not for the brand, at least for the story. Opinion content can convey brand and corporate values. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

Karen Freberg

JUNE 6, 2017

We both live in Louisville and four years ago, he was able to help me out get back to Louisville so I could get on my flight to a conference in Barcelona (I still owe you bourbon for life, Jason). In addition, as Gary said in his post, a personal brand is not the only thing you can bank on.

Social Media 40

Social Media Brand Branding Media 40

Communications Conversations

SEPTEMBER 22, 2017

Many of my PR friends have been to the PRSA National Conference multiple times. Bottom line: I have some big-time national industry conference FOMO. But then I think, “you know what, those national conferences look like fun, but they have their downsides, too.” Do you attend national industry conferences?

Conference 60

Conference Industry Hotels Local 60

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Shareholder Proposals. Not the Senate. It’s still business as usual.

Financial 68

Financial Policies Banking Resources 68

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Where the Fishermen Ain't

AUGUST 30, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Waxing UnLyrical

AUGUST 26, 2016

When we met in Atlanta for last year’s PRSA International Conference, my friend Richard Bagnall told me about the British Equal Pay Day campaign from the Fawcett Society. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

When we met in Atlanta for last year’s PRSA International Conference, my friend Richard Bagnall told me about the British Equal Pay Day campaign from the Fawcett Society. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Film Banking 40

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. Predictions from PR and martech providers; and. My own predictions. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169