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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I Jennifer Bowcock, VP, Global Communications, Dolby.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. .

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR What challenges do communicators face during the current coronavirus pandemic?

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. In February, I attended SportTechie’s “State of the Industry” conference at the Barclays Center in Brooklyn, N.Y. Once again, it’s crucial for communicators to understand these advances.

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