Communications Conversations

JANUARY 7, 2020

Monica Wiant, US Bank. Sarah Manley, marketing strategist. David McCoy, US Bank. Justine Perez, US Bank. Given my background with Employer Branding at Sleep Number and Andersen Windows & Doors, I’m curious to hear what Dobby’s been up to at LoL. Sofia Horvath, Federal Reserve Bank of Minneapolis.

Banking 78

Banking Airlines Social Media LinkedIn 78

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Jeff, however, had different ideas.

Meeting 131

Meeting Radio Sports Telecommunications 131

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

JULY 14, 2016

These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes? Connections and talent matter.

Internal 60

Internal International Resources Banking 60

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Even something as simple as knowing what the local emergency number is matters; in some nations like the UK, it’s 999.

Travel 60

Travel Communications Insurance Insurance 60

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. The “Big Game” most likely isn’t going to be the biggest marketing or PR initiative of your year–so don’t expect it to perform like one.

Company 60

Company Brand Branding Local 60

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Bank’s Susan Beatty all came in the top 10. A few good reads if you missed them earlier this year: 1–10 Instagram influencers I’d be targeting if I were a Minnesota-based brand.

Banking 0

Banking Instagram YouTube Case Study 0

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. So naturally, we must conclude that the majority of Snapchat users are between the ages of 13 and 24, falling into a demographic group that’s the holy grail for marketers: millennials. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Many brands announce year-end promotions. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Team up with local organizations. Holiday greeting cards go a long way.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Victorious PR

JULY 25, 2022

For example, a startup will want to make sure its target clientele base has a reasonable opinion of it and trusts its marketing claims. These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients. We feel very accomplished. Want to see more?

Real Estate 52

Real Estate How To B2C Banking 52

Communications Conversations

JUNE 2, 2017

Think about your local professional organizations–for me, that means MIMA and PRSA. Note: Photos courtesy of Minnesota Interactive Marketing Association. Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Your thoughts?

Agency 84

Agency Corporate Brand Branding 84

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. – Jerica Glasper , Marketing and PR Expert.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Sofia Horvath, Federal Reserve Bank of Minnesota. Katie Berry, US Bank. Others are brand new to me. Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

PR in High Definition

MAY 31, 2016

In recent conversations with brands, the key considerations before launching in a region is available market opportunity and key competition. Is the key competitor in that market founded by someone local? If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. Your local talent.

Banking 48

Banking Local Examples Twitter 48

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. And that's ok because I know how to integrate their marketing and communications for real business value. Maintaining my APR keeps me sharp because it requires a certain amount of continual learning and professional development. I bring my strategic communications expertise to a client.

How To 105

How To Fashion Banking Industry 105

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you? Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

JANUARY 11, 2019

The market is full of podcasts covering these topics. We’ve interviewed leaders from Walmart, Dell, Sleep Number and US Bank, among others, over the years. We’ve taken road trips to local universities and companies to interview communications professionals. Brand logo included on the Talking Points Podcast site.

Interviews 60

Interviews Web Employee Banking 60

Solo PR Pro

MAY 24, 2022

We asked four PR pros to share their tips and best practices for putting together winning award submissions — Mary Deming Barber of the Barber Group, Gayle Lynn Falkenthal of Falcon Valley Group , Kristie Aylett of The KARD Group Public Relations/Marketing and Kelly Kirkendoll of Thrive PR. Why are award submissions important?

How To 52

How To Groups Writing Local 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 93

Banking Content Marketing Examples Industry 93

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency B: A boutique integrated and brand/creative strategy firm. (Even though I really didn’t want to after being burned pretty bad.). What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. Brands need to shift from defense to offense, especially in crisis situations. Al Golin talked about the trust bank.

Ethics 76

Ethics Publicity Education Reputation 76

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . Behind the brand: Jack Daniel’s. Image: William Iven via Unsplash, CC Zero.

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? One of my favorite local Instagram campaigns is #onlyinmn. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Reputation Us

MAY 1, 2019

For example, an organization that provides free food to struggling local individuals may want to align with a grocery store for an “Ending Hunger” campaign. efforts to help build their corporate brand? Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs also managed accounts for.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stern + Associates

SEPTEMBER 29, 2023

Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Your local hospital? As a marketer, it may be helpful to spend time thinking about where your company’s audience of current and potential customers falls, organizing them into certain mindset categories across a continuum.

Company 99

Company Exercises Banking Groups 99

Communications Conversations

JUNE 11, 2019

Despite all the buzz about “customer experience” in the marketing world, the cold hard truth is this: Most companies and industries suck at customer experience and service. ” And, apparently, brands (and entire industries) don’t seem to care. What about your bank? Your favorite local restaurant?

Banking 92

Banking Customer Service Construction Local 92

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. What do you think you’d find if you did?

Marketing 91

Marketing Google Newspapers Print 91

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. Census; and the Federal Reserve’s Survey on Debt.

Survey 98

Survey Data Comparison Analysis 98