Contently - Strategy

JULY 27, 2021

But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Companies with retail banking divisions invested in educational resources centers.

Brand 77

Brand Branding Banking B2C 77

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Dig through comments or pull from presentations, successful blogs and your most engaging social media posts.

Strategy 84

Strategy Case Study Energy Banking 84

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. See more articles on our Insights Blog. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity.

Tools 120

Tools Banking Technology Social Media 120

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. GigaOm’s crash and burn this week really hit a nerve. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Solo PR Pro

OCTOBER 8, 2019

How will you source the content? A good editorial calendar will help you establish themes and cadence for all of your content marketing. What is the process for content production? Amplify product marketing by using written materials to create an explainer video. You can do video content on a range of budgets.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

AUGUST 26, 2014

For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. . Content Marketing *is* PR.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

JANUARY 22, 2019

>>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer. 3) Are there brands, or certain categories, that naturally find it easier to build relationships with customers (think a bank vs. CPG)? You’re favorite marketing campaign of all time is… (GK) Nike: “Just Do It.”

Brand 77

Brand Branding Banking Consumer 77

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. PRSA National. International IABC. Not a single one.

Conference 60

Conference Industry Hotels Local 60

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. 2) It’s Not What You Know….

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. A boutique agency provides access to creative senior talent that won’t break the bank. And don’t miss a post: subscribe to this blog by email here. Don’t miss these related posts: .

Marketing 113

Marketing Pitching Survey Study 113

Sword and the Script

OCTOBER 29, 2016

In a piece for the AMA, titled, Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments , he writes: “Daniel Rodriguez, vice president of marketing for Seismic, says misalignment between sales and marketing isn’t just a B-to-B problem, but there are two factors that exacerbate the problem.

B2B 60

B2B Marketing Analysis Content Marketing 60

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Agency Construction Banking 36

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 32: Rachael Wolensky of ALM.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

PR in High Definition

JUNE 20, 2019

Meanwhile, the friendship between PR (the bride) and content marketing (her maid of honour) blooms as PR has moved further and further away from being purely media relations focused, and instead become a more holistic communication approach, reaching audiences through many channels.

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 95

Media B2B Groups Conference 95

Critical Mention

MARCH 27, 2019

Optimizing to serve niche markets is necessary for long-term engagement and new lead generation. The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. Holiday greeting cards go a long way. Remember to keep it sweet and to the point.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Tumblr for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40