Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. See more articles on our Insights Blog. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Flack's Revenge

APRIL 7, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank.

Tools 120

Tools Banking Technology Social Media 120

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Dig through comments or pull from presentations, successful blogs and your most engaging social media posts.

Strategy 84

Strategy Case Study Energy Banking 84

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The headline said it all: Tech Media Landscape Unruffled… Says PR Pros. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered.

B2B 120

B2B Trade Shows Enterprise Banking 120

Solo PR Pro

OCTOBER 8, 2019

How will you source the content? A good editorial calendar will help you establish themes and cadence for all of your content marketing. What is the process for content production? Amplify product marketing by using written materials to create an explainer video. You can do video content on a range of budgets.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Before investing too much in paid ads, understand the right audience via straight content delivery and engagement.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. A boutique agency provides access to creative senior talent that won’t break the bank. And don’t miss a post: subscribe to this blog by email here. Don’t miss these related posts: .

Marketing 114

Marketing Pitching Survey Study 114

PR in High Definition

JUNE 20, 2019

Meanwhile, the friendship between PR (the bride) and content marketing (her maid of honour) blooms as PR has moved further and further away from being purely media relations focused, and instead become a more holistic communication approach, reaching audiences through many channels.

Banking 48

Banking Course Storytelling B2B 48

Critical Mention

DECEMBER 10, 2018

Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. This may seem daunting, but we have strategies for you to implement that won’t break the bank. Let your media contacts know you value your relationships with them by sending an online holiday greeting card.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. More than 2.9 Awareness is valuable.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. We can’t build trust if the content we create is unfocused, and we sure won’t build any kind of meaningful awareness or audience. Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 9, 2018

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. 3) Surgically weave it into blog posts. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. It probably does.

Media 97

Media B2B Groups Conference 97

Sword and the Script

OCTOBER 29, 2016

In a piece for the AMA, titled, Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments , he writes: “Daniel Rodriguez, vice president of marketing for Seismic, says misalignment between sales and marketing isn’t just a B-to-B problem, but there are two factors that exacerbate the problem.

B2B 60

B2B Marketing Analysis Content Marketing 60

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. When you’re a solo, the four grand comes straight out of your bank account. PRSA National.

Conference 60

Conference Industry Hotels Local 60

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

SEPTEMBER 2, 2014

A few years ago, I met him out on the social media trail. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. There will be a notable uptick in socially conscious marketing. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168