Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

Contently - Strategy

SEPTEMBER 21, 2021

I’ve been relentlessly bullish on educational courses as the future of content marketing. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. honeybees on top of the Bank of America building. Consumers crave educational courses.

Brand 132

Brand Branding Banking Survey 132

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 158

Customer Service Social Media Marketing Media 158

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. PR is (nearly) immune to ad-blocking. .” But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. However, you don’t necessarily need to break the bank. The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content.

Banking 62

Banking Retail B2B Writing 62

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. Highlights Bootstrapped to 7 figures annual recurring revenue. First designing and programming the initial product.

Software 78

Software Banking Resources Government 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Contently - Strategy

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. .” bank to offer clients a crypto fund.

Brand 77

Brand Branding Banking B2C 77

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. which publishes a list of Bank Holidays. It’s a form of workflow borrowed from a media newsroom. The start point for the calendar itself should be key dates.

Tools 203

Tools Web Banking Wikipedia 203

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Prior to founding CommunicationsMatch, Locke held senior Corporate Communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Agency 223

Agency Survey SEO Social Media 223

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.”

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. But just like bottled water, it’s the packaging that counts.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content.

Study 128

Study Brand Branding B2B 128

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 1) Game Theory: Content Marketing as an Infinite Game. 3) 11 Simple Ways for PR to Score Content Marketing Points.

Blogging 101

Blogging Content Marketing B2B Social Media 101

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Paul over the next few days.

Digg 60

Digg Social Media Banking Sports 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. The tech PR world has no choice but to get with the “distributed ledger” program.

Trends 157

Trends Privacy Data Reputation 157

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Ask yourself, is there content that performed well that you can focus your energy on [link]. Social Media & Content Development Manager . in the future? Allison Hefner.

Strategy 84

Strategy Case Study Energy Banking 84

Flack's Revenge

APRIL 7, 2016

Ryan Connors , Century Bank. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli. Eric Dahan , InstaBrand. Bart Casabona , Pitney Bowes. Jannette Pazer , DragonSearch. If you haven’t registered , it isn’t too late.

Tools 120

Tools Banking Technology Social Media 120

Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. percent contraction in global GDP in 2020 due to the pandemic.

Brand 135

Brand Branding How To Radio 135

Contently - Strategy

JULY 21, 2021

So recently, I returned to the thing that had always helped me get to know my audience: I put on my reporter hat and interviewed a ton of marketers running inspiring content programs—from Christina Westbrook at Dell Perspectives to Kristin Fallon at GE Healthcare to Leslie Nuccio at Bank of the West.

How To 137

How To Creativity Storytelling Writing 137

Solo PR Pro

OCTOBER 8, 2019

How will you source the content? A good editorial calendar will help you establish themes and cadence for all of your content marketing. What is the process for content production? There are many affordable options for both tools and you don’t have to break the bank. You can do video content on a range of budgets.

Video 55

Video Marketing Banking Strategy 55

Flack's Revenge

MARCH 12, 2015

Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? He is a project manager, and has worked with some of the largest banks in the areas of fraud prevention and anti-money laundering tech.

B2B 120

B2B Trade Shows Enterprise Banking 120

Buzzstream

OCTOBER 17, 2018

Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. When thinking about holiday content marketing strategies, it’s important to consider these three overarching factors. Late November would be the time to pitch it!

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. A boutique agency provides access to creative senior talent that won’t break the bank. Email is still a killer app – the one and only. Don’t miss these related posts: .

Marketing 113

Marketing Pitching Survey Study 113

PR in High Definition

JUNE 20, 2019

Meanwhile, the friendship between PR (the bride) and content marketing (her maid of honour) blooms as PR has moved further and further away from being purely media relations focused, and instead become a more holistic communication approach, reaching audiences through many channels.

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

AUGUST 26, 2014

. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media. Content Marketing *is* PR. PR Strategy: Paid Media Tactics for Earning Media.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Agency Construction Banking 36

Wildfire

SEPTEMBER 4, 2018

Social media platforms, influencer marketing, content marketing and email marketing, among other tactics, have come to the forefront and can reach the public in ways that traditional media relations might not. PR myth #2: I only need PR when it goes wrong. PR myth #3: It’s all champagne and caviar, darling! .

Banking 45

Banking Education Industry Crisis 45