Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. But we know it’s not all about the clients you’d be working on.

B2C 71

B2C Creativity B2B Education 71

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Companies use LINE for mainly B2C communications. Most popular social media channels in Japan LINE is used 92.5% million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). AI enables marketers to create audience personas and understand specific purchasing motivations. Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Contently - Strategy

JULY 12, 2021

Interestingly, finserv publications targeting a B2C audience largely ignored news. Creating newsier content could be a big opportunity for B2C content teams searching for inspiration. Invite compliance into the creative process. Meanwhile, fintech and cryptocurrency companies contributed 115 pieces of news content.

Financial 109

Financial Banking How To Marketing 109

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. After this audience, perhaps technology publications are a great fit. Can I do a story on the impact of technology on banking cyber security? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Technology crises like an unresponsive website during an online giving day are not out of the question. Guerrero ( Creative Commons ). Crises happen to every brand, no matter how big or small they are. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

The Hoffman Agency

OCTOBER 25, 2019

Insight on working in B2B or B2C communications. Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Today, Marissa continues creative agency work as a Jr. Today, she is an AE and specializes in B2B Tech (business-to-business technology). Ashley Nakano, director.

Agency 28

Agency LinkedIn B2B B2C 28

Contently - Strategy

APRIL 3, 2019

In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results. Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott ( Slides ). Anna-Lee Muck, Editor-in-Chief, Dell Technologies ( Slides ).

Enterprise 71

Enterprise Content Marketing B2C Data 71

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 55

B2C Education B2B Interviews 55

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Video and creative media. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

The Resolution Blog

OCTOBER 26, 2015

Do you follow a creative process? This is a short-term measurable where technology can go a long way to assess the impact. Their clients are high-tech B2B and B2C companies in the sectors of consumer electronics, software, satellites, cable, cybersecurity, medical, gaming, social media, photography and more.

Education 120

Education Measurement B2B Meeting 120

PR 20/20

JULY 11, 2019

Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Our expectation for B2C consumption is permeating our B2B buying behaviors. Not sure what I mean? When: July 17 from 12:25 p.m. - Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Align Technology. Image via Pixabay , Creative Commons CC0. Guest Post by Amos Onwukwe. Small businesses on the other hand, are like the local government, they’re closer to consumers. 2018 SBA reports show there are 30.2 And following are: Some Brands that Listened.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 187

Marketing Content Marketing Data Social Media 187

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in.

Leadership 40

Leadership Survey Enterprise Conference 40

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? How are you approaching that? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok users want the platform to stay a creative, authentic channel for human-to-human interaction. Why TikTok? . million likes. .

B2B 310

B2B Video Creativity Social Media 310

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Acunzo keeps a running list of over 200 branded shows broken down by B2C, B2B, and non-profit.

B2B 130

B2B Trends Video Course 130

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. At the end of the day, technology shouldn’t be driving decisions. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. How often do you create content? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. Get creative with compliance. Financial services content is also incredibly complicated. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. But it’s also because B2C work has changed. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity.

B2B 242

B2B B2C Software Consumer 242

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). He loves to write about technology, startups, entrepreneurship and business. Apart from this gross principle, take care of the following principles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. The influx of technology and the data it yields makes everyone a researcher. Similarly, B2C marketers report similar success. I’d recommend for you to check out Canva.com. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235