Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! The star studded line up and brand new product also caught the attention of the UK media – great work McDonalds! Costa Coffee’s ‘Costa-Misation’. Starbucks’ ‘Every Table has a Story’.

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

APRIL 3, 2019

In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results. Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott ( Slides ). Candice Jones, Principal Brand Content Strategist, Amtrak ( Slides ).

Enterprise 91

Enterprise Content Marketing B2C Data 91

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR 20/20

JULY 11, 2019

Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. Not sure what I mean? Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. 55% Able to preserve brand consistency as marketing goes digital. What are Marketers MOST and LEAST Confident About?

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Creativity Social Media 310

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.”

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” We expect brands to test the waters with more tools in the near future.

B2B 85

B2B Content Marketing Trends Marketing 85

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Brands often have baseline style guides, but style guides aren’t enough. As a program gets off the ground, you should have baseline information about where your brand stands currently.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. How often do you create content?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. Brands spend large sums of money on content marketing. Financial services content is also incredibly complicated.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. At the end of the day, technology shouldn’t be driving decisions. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. Not Curating Content Frequently.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. Element #2: Creativity. ” Creativity in the Social PR Context.

Strategy 40

Strategy Case Study Community Creativity 40