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2024 state of B2C customer acquisition: Most successful strategies and key challenges

Agility PR Solutions

And as powerful technologies emerged in lockstep with this new focus, marketers found themselves overwhelmed with the digital takeaways their data analysis delivered.

B2C 176
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3 steps B2C cybersecurity companies should know to earn national media coverage

Axia PR

With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

B2C 62
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73
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Strategies for Successful Digital Marketing

Ronn Torossian

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195
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Mod Op Acquires Leading Tech PR Agency Crenshaw Communications

ImPRessions - Crenshaw Communications

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 184