Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Landis PR

JANUARY 31, 2023

Here are some ways brands are using the app to reach more audiences: Influencer partnerships TikTok can be a great way for B2C brands to find influencers that are already talking about your product(s) or focuses that might be interested in a partnership. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B.

Video 59

Video Creativity B2C B2B 59

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. That said, I’ve always loved writing – the creative aspect of it and getting to tell a story in a way that you believe may really resonate with someone. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

FEBRUARY 25, 2021

It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. At Prohibition, we work with a range of influencers to establish partnerships and deliver campaigns for both B2B and B2C brands. Our work is creative, engaging and delivers real ROI.

Crisis 62

Crisis Marketing How To Advertising 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. What has changed is how you do it. Consumers have access to a wealth of information. So how do you cut through the “noise” and reach your audience with messaging that stands out? How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. A great example of how being reactive and jumping on social trends can provide great quality content. We were really big fans of this one!

Social Media 71

Social Media B2C Viral Trends 71

The Hoffman Agency

FEBRUARY 4, 2021

I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 56

B2C Education B2B Interviews 56

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. Guest Post by Amos Onwukwe.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. In this session, learn how to: Remove barriers and reduce friction throughout the buyer’s journey using AI. Our expectation for B2C consumption is permeating our B2B buying behaviors.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.

Marketing 52

Marketing Storytelling Technology Community 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue.

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Image by Markus Spiske via Unsplash, CC0 Creative Commons. Guest Post by Brandon Brown. Conclusion.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Prohibition

AUGUST 12, 2022

This powerful, thought-provoking campaign is a great example of how to make a difference when it comes to raising awareness of topical issues. The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’.

Consumer 116

Consumer B2C Creativity Social Media 116

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. How to pitch to journalists . BMW’s star-studded EV campaign. Goop x Baby2Baby.

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

JULY 9, 2020

Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. This helps marketers gauge consumer search behaviors over time to fuel content ideas. Source: Google Trends. Source: Canva. Source: HubSpot.

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas. If you're new to content marketing, read " How To Get Started with Content Marketing " now. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MAY 10, 2024

Explainers and How-Tos (Medium Lift) Explainer videos and how-to tutorials are fantastic mediums for demonstrating industry expertise and providing viewers with tangible value. Producing explainer and how-to videos positions your company and its leaders as go-to resources within the industry, cementing your status as thought leaders.

Leadership 96

Leadership Video B2C Interviews 96