ImPRessions - Crenshaw Communications

MAY 29, 2020

Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic? It’s also in the creative. Customers need a break – in price, and mood. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Prohibition

JANUARY 25, 2023

We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. As well as selling direct to consumers, Sponge also supplies wholesale cakes to cafes, restaurants , attractions and retailers. to handle its PR. Never mind what Susan Jebb says, who doesn’t love cake?!

Retail 62

Retail B2C Creativity B2B 62

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Groups Retail Media Training 243

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

MAY 18, 2023

User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Landis PR

JANUARY 31, 2023

Here are some ways brands are using the app to reach more audiences: Influencer partnerships TikTok can be a great way for B2C brands to find influencers that are already talking about your product(s) or focuses that might be interested in a partnership. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B.

Video 59

Video Creativity B2C B2B 59

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Companies use LINE for mainly B2C communications. Stay attuned to Japan’s evolving digital landscape, adapting strategies accordingly for sustained relevance.

Marketing 106

Marketing Newspapers Print Local 106

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Interestingly, finserv publications targeting a B2C audience largely ignored news.

Financial 109

Financial Banking How To Marketing 109

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.

SEO 211

SEO Tools Engineering Google 211

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

JANUARY 4, 2023

Not everyone reads news online publications, your target audience could consume the media through social media channels – so integrating your social media channels is another way to reach your audience. PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Get in touch with us today to find out more.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

NOVEMBER 23, 2022

It’s a creative and engaging way to interact with your target audience. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62

Video Corporate Marketing B2B 62

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign. Balmain announced their ‘New Virtual Army’ recruiting virtual icons Margot, Sudu and Zhi.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

APRIL 7, 2020

Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel.

Video 62

Video Social Media Instagram Media 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Consumers have access to a wealth of information. It must be interesting, different, and creative. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day.

B2C 157

B2C Study Exercises Sports 157

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media. You’re only limited by your imagination. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Using strong imagery and visual creatives can really do the talking and work wonders for content. — GeniePoint (@GeniePointEV) February 17, 2022.

Social Media 71

Social Media B2C Viral Trends 71

Prohibition

MARCH 2, 2020

Their impeccable Instagram feed is creative, engaging and flows beautifully meaning it’s really appealing to potential followers. Consumers are much more likely to engage with a brand that comes across authentically as it helps to establish trust. A great example of a brand who has nailed this is Aldi.

Instagram 62

Instagram Social Media B2C Course 62

The Hoffman Agency

FEBRUARY 4, 2021

I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 77

Trends Marketing Real Estate Public Affairs 77