ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

5W PR

MAY 6, 2022

Fintech products, from a B2C perspective, can seem complicated and intimidating. By covering how the product works to what the product can do, the company can generate interest among their target consumers.

How To 88

How To SEO B2C Content Marketing 88

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. For instance, the online bank Ally quickly analyzed how vaccine trial updates were affecting S&P 500 growth.

Financial 109

Financial Banking How To Marketing 109

Agility PR Solutions

MARCH 25, 2019

The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions.

B2B 93

B2B B2C Brand Branding 93

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that? How to Create an Effective Monitoring Strategy. The post How to Use Dynamic Listening to Reach New Customers appeared first on Cision.

How To 149

How To Social Media B2C Television 149

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner). As the old adage goes, trust, but verify.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Get in touch with us today to find out how we could support you with your Public Relations.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

Prohibition

APRIL 7, 2020

It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives. Instagram Stories.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

APRIL 24, 2020

With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time. Or if you’re a fitness guru or diet brand can you offer at home workouts or advice on how to stay active? Be helpful, clear and concise.

Pitching 62

Pitching How To B2C Meeting 62

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. This is where the golden opportunity for your business lies. And 58% say they would pay more for a product of a brand with good reviews.

B2C 62

B2C Video Social Media B2B 62

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. And for the most successful B2C marketers: 93 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. I’m a big fan of writing courses, and would also say that to be a great writer, you must consume a lot of news. What’s your #1 tactic for building relationships with journalists?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

FEBRUARY 25, 2021

It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. At Prohibition, we work with a range of influencers to establish partnerships and deliver campaigns for both B2B and B2C brands. However, unfortunately for Jeep, this ad did not last long.

Crisis 62

Crisis Marketing How To Advertising 62

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Marketing Wireless 60

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. including pub owners and boosted StoreKit’s site authority.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

MAY 5, 2023

When it comes to breaking news stories, journalists only have a short time to act, so adding a key spokesperson comment to press releases is a great way of adding another level of consumer trust. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns.

Strategy 62

Strategy Marketing Viral B2C 62

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Get in touch with us today to find out how we could support you with your Public Relations. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Cision

JULY 12, 2016

At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Our audience is older and less tech savvy – advice for engaging consumers? B2C can get really crazy, but again, if you stay focused, it doesn’t have to be.

B2C 120

B2C B2B Strategy Instagram 120

Prohibition

FEBRUARY 24, 2023

Providing valuable, high-quality content that ranks well can provide consumers with confidence in your knowledge of that subject area, which in turns helps to position your brand as an industry expert or thought leader. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Case Study Meeting 62

Prohibition

DECEMBER 16, 2022

July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists . At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. Similarly, we hold each other up in public relations.

Creativity 243

Creativity Groups Retail Media Training 243

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

SEPTEMBER 13, 2022

Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty. They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service.

Brand 118

Brand Branding Video Social Media 118

Landis PR

JANUARY 31, 2023

Here are some ways brands are using the app to reach more audiences: Influencer partnerships TikTok can be a great way for B2C brands to find influencers that are already talking about your product(s) or focuses that might be interested in a partnership. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B.

Video 59

Video Creativity B2C B2B 59

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 27, 2023

This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama! Get in touch with us today to find out how we could support you with your Public Relations.

B2C 62

B2C Creativity Sports YouTube 62

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Before 1990, there were only eight channels. Today, however, is another story.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

APRIL 9, 2015

Here’s how to monitor social media intelligently to find people looking to buy. If you’re a B2C you might want to look into Facebook or Tumblr, whereas B2B marketers might prefer LinkedIn. This means identifying your buyer persona and understanding how your consumers talk about your product or industry. Log your results.

Social Media 120

Social Media B2C Tools Software 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. What has changed is how you do it. Consumers have access to a wealth of information. So how do you cut through the “noise” and reach your audience with messaging that stands out? How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Get in touch with us today to find out how we could support you with your Public Relations.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. Get in touch with us today to find out how we could support you with your Public Relations.

Brand 62

Brand Branding Viral Fashion 62