ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Brand 78

Brand Branding How To Analytics 78

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language? Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Stern + Associates

MAY 23, 2023

Explaining that choice serves two main cognitive functions – as the tool we use to create and the tool we use to pick and find – she points out that the exercise of picking and finding has become much more complex in the modern day, concluding that businesses may simply be offering too many choices to consumers.

How To 62

How To Creativity Exercises Tools 62

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 82

Social Media How To Instagram Media 82

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Looking for tips on how to land interviews? What has the report / analyst been working on lately?

Writing 130

Writing How To Interviews Pitching 130

Axia PR

JULY 2, 2021

July 2021 – How to Get Your Brand Noticed All Summer Long. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month. Axia’s 60-Second Impact. The summertime slowdown is a commonality among most teams.

Brand 62

Brand Branding How To Employee 62

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed.

Brand 136

Brand Branding How To Storytelling 136

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. Drown the PR team in documents. It will improve the next recommendation.

Agency 178

Agency How To Meeting Construction 178

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. They aren’t exclusionary, but rather tailored with creative and messaging on how a product fits with a specific audience segment and targeted toward those users.

Strategy 78

Strategy Brand Branding How To 78

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources.

Financial 109

Financial Banking How To Marketing 109

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Get creative with the content that you’re creating. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The post How to Create a Content Contributor Guide appeared first on Cision. Guidelines for Submitting. Interviews. Media Tips. Video Guide. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. Similarly, we hold each other up in public relations.

Creativity 243

Creativity Groups Retail Media Training 243

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. The post How to Utilize YouTube for Your Brand appeared first on Konnect Agency. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it.

How To 136

How To Case Study Meeting Examples 136

PR for Anyone

MARCH 26, 2020

Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. With millions of consumers facing so many choices who to do business with, are you ready to provide an unparalleled value? Sometimes it's not just about the profit but building a tribe in times like this.

Publicity 299

Publicity Pitching YouTube Creativity 299

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Determine how you will measure the goal – what defines success? Figure out how to track – we all like likes, but do they translate to sales? Her mission is to help consumers stay financially savvy by helping them compare cd rates.

Creativity 97

Creativity Measurement Print Analysis 97

Melissa Agnes

OCTOBER 23, 2014

That said, beyond the five considerations listed above, we wanted to provide you with five more to think about when deciding how to respond to negative reviews on the internet. Whatever the situation may be, the consumer has lots of power, and you should avoid upsetting them any further. Reconciling, offering replacements or refunds.

How To 250

How To Policies Reputation Engineering 250

Cision

JULY 18, 2015

While you may want to use filters, avoid them — consumers prefer untouched photos when looking at products. Get creative with angles to help blur the foreground and focus on your subject. Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons). Add Angles, Design Depth. Forget about the zoom function.

Instagram 120

Instagram How To Mobile Creativity 120

Konnect Agency

SEPTEMBER 2, 2020

It also has changed how people buy and behave, as well as how they listen. Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Creative stunts & campaigns that keep you top of mind.

Strategy 52

Strategy Brand Branding How To 52

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Consumer insights. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99

Prohibition

JUNE 8, 2023

By leveraging UGC, you tap into the creativity and authenticity of your audience, creating a more engaging and dynamic viewing experience for them and for your wider online followers. Ultimately, it is down to you, the creator, to stay ‘media savvy’ and keep up with trending stories and relevant campaigns.

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 9, 2015

You’re probably familiar with how to create bold, italic and underlined text, and despite this few people use these features to create emphasis within their content. One more creative way to create structure in your post is to change fonts. Images: Nikolay Bachiyski , mkhmarketing ( Creative Commons ). Conclusion.

How To 120

How To Engineering Creativity SEO 120