Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 144

Survey Software B2B Pitching 144

Solo PR Pro

AUGUST 9, 2022

Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. Now, through Above Promotions, she’s done just that and much more for hundreds of clients. Taking clients above and beyond.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Encourage Your Community to Share Content. For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Photo via [link].

B2B 120

B2B Marketing B2C Employee 120

Prohibition

JUNE 27, 2023

Lick’s Innovative DIY Content Lick, a wall paint and wallpaper brand, leverages TikTok to showcase its sustainability efforts and engage with its community. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. s Silicon Beach community. . She has worked in over 25 different industries with clients on four continents.

How To 56

How To System B2C Training 56

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Two meetings will take place: a background interview to assess social media marketing goals and a presentation with results and recommendations to take the recommendations to the next level. 2020 LinkedIn WIRED Strategic Plan. Timeframe: 3-4 weeks.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. A community could be its own article because it’s so essential to find an audience who truly appreciates you when becoming a thought leader, rather than pandering to an audience you have to chase.

Leadership 68

Leadership B2C Trends Content Marketing 68

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Two meetings will take place: a background interview to assess social media marketing goals and a presentation with results and recommendations to take the recommendations to the next level. 2020 LinkedIn WIRED Strategic Plan. Timeframe: 3-4 weeks.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Contently - Strategy

OCTOBER 4, 2018

As the largest social network in the world, Facebook presents an interesting opportunity for brands. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Instagram is primarily known as a place for B2C products and B2B culture.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Nike Football Presents – The Switch a Spark Brilliance Production. Nike football has always aimed to inspire youth, not just in football but across many sports.

Video 62

Video Sports Film Employee 62

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. During his presentation “Advocate Marketing and the Science of Motivation,” Pink encouraged everyone to have two fewer conversations each week about “how” and two more about “why.”.

Marketing 40

Marketing B2B B2C Leadership 40

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Community building. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. We do have some overlap, but not like a traditional B2C or B2B organization. It also helped us build a community that wanted to see us in person at our events – either as attendees or even as speakers and sponsors.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JULY 11, 2019

They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. Our expectation for B2C consumption is permeating our B2B buying behaviors. What : Netflix is an extraordinarily influential player in the video content world.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Source: Unzipped ). Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s all interesting, if not definitive.

Study 234

Study SEO Course B2B 234

Prohibition

NOVEMBER 21, 2022

As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise. The run up to Christmas is a key marketing period for most brands, but especially fashion brands. M & S – Gifts that Give.

Fashion 71

Fashion B2C Community Storytelling 71

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

Prohibition

FEBRUARY 1, 2024

From a business perspective, chatbots allow for a present brand around the clock and by participating in conversations in real-time brands are able to foster a sense of connection and responsiveness by providing information. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Is it isolated in one community or one space or one network? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Scott’s presentation sent me down a road of exploration of true fanship. In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The brand needs to promote its efforts on applicable key social platforms, maximizing the targeting capabilities of Facebook for B2C visibility, using LinkedIn, which is influential for B2B marketing, and Twitter, which is useful for reaching business influencers and journalists. But true success goes beyond simply retaining a firm.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Among our many fave posts: “ Comment Marketing: How to Earn Benefits From Community Participation ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Don’t think of SlideShare as just a repository for used presentation slides. With more than 1.65 Be strategic.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Iris PR Software presents a solution to this challenge. Never before has there been such an array of DIY tools to do that. Iris PR Software.

Tools 125

Tools Analytics Software B2C 125