PR 20/20

JULY 11, 2019

They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. Our expectation for B2C consumption is permeating our B2B buying behaviors. What : Netflix is an extraordinarily influential player in the video content world.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Source: Unzipped ). Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Is it isolated in one community or one space or one network? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Case Studies: Present real-life success stories and case studies that demonstrate how your products or services have solved similar challenges for others.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MAY 10, 2024

Most organizations have a treasure trove of existing materials—be it presentations, blog posts, or webinar recordings—that can be quickly transformed into engaging video content. Imagine taking a live presentation that your executive recently delivered at a conference.

Leadership 96

Leadership Video B2C Interviews 96

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), With more than 1.65 BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Iris PR Software presents a solution to this challenge. Canva does an incredible job empowering everyone to be creative. Iris PR Software.

Tools 125

Tools Analytics Software B2C 125