Prohibition

MARCH 1, 2024

Enhanced search engines filter through vast amounts of content to present you with the most valuable, credible sources. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Engineering 62

Engineering B2C Fashion Trends 62

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them. We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. There should be a header that contains a pain point from the consumers, a professional-toned copy, and use cases presented as the potential consumer scrolls down the website.

Brand 60

Brand Branding B2C B2B 60

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. Marketing to other businesses presents a unique set of challenges.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

NOVEMBER 17, 2023

According to HubSpot, consistently presented brands are 3.5 At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in touch today to find out how we could help you.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

SEPTEMBER 13, 2022

Amongst the millions of influencers TikTok has given us, it has also presented us with many new household names with the likes of Khabane Lame , Charli D’Amelio and Francis Bourgeois. Utilising short form, relatable content can present the audience with digestible information. Get in touch with us today to find out more.

Brand 118

Brand Branding Video Social Media 118

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.

B2C 120

B2C Content Marketing B2B Mobile 120

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Landis PR

JANUARY 30, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Giving PR a seat at the table and emphasizing PR’s role, especially during crises, can be helpful in demonstrating the value of PR. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Society craves authenticity, and with ‘ cancel culture ’ still present, no brand or business is safe from judgment. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Melissa Agnes

AUGUST 18, 2014

Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. ” – Mitch joel.

Mobile 194

Mobile Crisis B2C B2B 194

Prohibition

FEBRUARY 24, 2023

In order to be effective, evergreen PR content must offer readers quality value or insight. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering Case Study B2C Meeting 62

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Present – Where is your brand now? Will these still be present in the next five years? Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Viral 149

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”.

Marketing 87

Marketing B2B Advertising Advertising 87

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Re-group and maybe you can leverage that news for opportunities for your company to present an opposing view and make a strong case.

Case Study 120

Case Study B2C Construction B2B 120

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. Each segment had different distribution channels and end users, so a working knowledge of their business was needed to create the proper strategies.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

Prohibition

DECEMBER 2, 2022

The film highlights various World Cups, from 1970 to 1982 to present day, all hosted in different countries yet documented through ITV’s coverage. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Film 62

Film Sports B2C Digital PR 62

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies.

B2B 120

B2B Marketing B2C Employee 120

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”.

Marketing 52

Marketing B2B Advertising Advertising 52

Solo PR Pro

AUGUST 9, 2022

Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. Now, through Above Promotions, she’s done just that and much more for hundreds of clients. Taking clients above and beyond.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Prohibition

JUNE 27, 2023

TikTok, with its immense popularity among Gen Z and its potential for user-generated content, presents an exciting opportunity for luxury brands to connect with their customers and create memorable experiences. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 145

Survey Software B2B Pitching 145

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. ALL MARKETING CHANNELS. Her two books were published by Harper Collins.

How To 56

How To System B2C Training 56

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. In November, I edited the post, changed the title to Creating a Content Strategy for B2B and B2C Marketing Success and posted it on the Polaris blog where it was subsequently syndicated on Social Media Today and Business2Community.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Contently - Strategy

OCTOBER 4, 2018

As the largest social network in the world, Facebook presents an interesting opportunity for brands. The social strategists we spoke to called LinkedIn “underrated,” “under-explored,” and “weird,” and most of them were unsure if B2C content worked there at all. Your brand voice on Facebook.

Brand 111

Brand Branding LinkedIn Instagram 111

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Two meetings will take place: a background interview to assess social media marketing goals and a presentation with results and recommendations to take the recommendations to the next level. 2020 LinkedIn WIRED Strategic Plan. Timeframe: 3-4 weeks.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

JUNE 25, 2020

This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. At Prohibition, we work with a range of brands in B2B and B2C sectors to deliver strategic, considered and creative media relations campaigns that deliver real ROI. And it’s no surprise!

Media Relations 62

Media Relations Pitching Media B2C 62

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Nike Football Presents – The Switch a Spark Brilliance Production. Nike football has always aimed to inspire youth, not just in football but across many sports.

Video 62

Video Sports Film Employee 62

Shift Communications

OCTOBER 12, 2016

Where are they physically present? A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR. Once you’re aligned on messaging, use research, data and insights to create your strategy. What are the ways your audience consumes media?

Publicity 60

Publicity Apparel B2C Fashion 60

Sword and the Script

FEBRUARY 2, 2019

This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML).

Advertising 86

Advertising Advertising B2C Retail 86