Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

Contently - Strategy

APRIL 1, 2024

Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. It’s a win-win scenario, where both your brand and your audience get what they’re searching for in the digital landscape. Here’s how to create SEO-driven content that stands out from the competition.

SEO 52

SEO Engineering Writing How To 52

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses.

Real Estate 52

Real Estate How To B2C Banking 52

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 30, 2024

DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be. A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play.

Advertising 62

Advertising Advertising LinkedIn Video 62

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Beyond PR

JUNE 22, 2018

Though people are sharing selfies and brunch pictures, they are also increasingly engaging in intelligent, meaningful conversations that brands can harness for strategic social media monitoring. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation.

Social Media 40

Social Media How To Case Study Media 40

Cision

AUGUST 10, 2015

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media? Want more tips on how to activate employees on social media?

Training 120

Training Employee Social Media Company 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Your job is to figure out how to make your content relevant and interesting enough to get a share of their attention. And it isn’t just for B2C. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Make it measurable. Here are some steps I’d recommend following.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Make it measurable. Here are some steps I’d recommend following.

B2B 48

B2B Marketing Strategy Corporate 48

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. automates the content marketing process and provides insights on how to generate better results from content.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Tell your teams who your target audience is, what they are creating, and your measure of success. How to Create and Manage an Influencer Marketing Program. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. It will be a new era for brands to realize the value that comes from PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

Journalistics

MARCH 24, 2015

Are you going to share the user-generated content they create showing how much they love your brand and your product? What outcomes will you measure? – what do you want to measure? Brand sentiment? Volume of conversations about your brand and your competition? How will you produce all of this content?

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing. Make Sure Your Strategy Includes Lead Generation.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

JUNE 22, 2023

It has to be Heinz – and its global rebrand In a bid to unify the brand under a single global platform, Heinz has unveiled its new look in a global rebrand first for them. No matter how you feel about ketchup, we think we can all agree that we love this campaign. The Most Beautiful Sound really is exactly that. An inspiring campaign.

Film 62

Film Social Media B2C Survey 62

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking.

Digital PR 62

Digital PR Analysis B2C Examples 62

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. When you’re crafting or refining a brand’s identity, understanding where the brand has been, what’s been said, and what competitors are saying is essential. Systems you may be asked about: market research, previous campaign performance data. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Take it from my friend: The hard part is identifying the problem.

Content Marketing 111

Content Marketing Print Analysis Data 111