Agility PR Solutions

MARCH 25, 2019

The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions. The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions.

B2B 93

B2B B2C Brand Branding 93

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. What didn’t?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When working across Europe, it is therefore important that communications professionals know how to navigate the variety of legal restrictions they may encounter.

How To 62

How To Local B2C Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers.

Trends 333

Trends Industry Government Data 333

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

APRIL 18, 2023

Coverage in well-known publications is a sign your activity has been successful in raising brand awareness and getting in front of the eyes of key target audiences. Brand Mentions Brand mentions indicate the number of times your brands name or product is mentioned across publications and social media.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

MAY 6, 2022

A company relatively new to the arena may want to focus on building brand awareness among potential clients. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. SEO and Content Marketing.

How To 88

How To SEO B2C Content Marketing 88

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. How to do that? Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? My TikTok feed is chaotic. It depends.

B2B 111

B2B Brand Branding B2C 111

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. Small businesses may struggle with learning how to run Google Ads or Facebook Ad Manager.

Consumer 60

Consumer B2C Brand Branding 60

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. The concept is the same as Facebook Live, with slight differences. Instagram Stories.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. The post How To Get A Fast Start On Your PR Program appeared first on Crenshaw Communications.

How To 136

How To Leadership B2C Agency 136

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. Whether B2B or B2C, your business is only as good as your sales. We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more.

Real Estate 52

Real Estate How To B2C Banking 52

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. It’s been noted that there are 3.5 It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Yet after the first and second waves of coverage, the challenge is how to continue the momentum.

How To 120

How To Wireless Retail B2C 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Prohibition

MARCH 10, 2023

Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way. By actioning each suggestion, your brand can experience a higher number of likes, comments, shares and clicks alongside greater brand awareness.

Facebook 62

Facebook Video How To Mobile 62

wiredPRworks

JULY 31, 2017

Our new 3D Digital Marketing Transformations class teaches you how to clear up confusion and map out a customized success track. When you learn how to be agile, you minimize risk and maximize rewards.” The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks.

B2C 40

B2C B2B Strategy Marketing 40

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Prohibition

APRIL 24, 2020

With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time. For example if you’re a food brand or a restaurant can you share recipe ideas for people to make in their kitchen? Be helpful, clear and concise. Be real, open and honest.

Pitching 62

Pitching How To B2C Meeting 62

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

APRIL 3, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on?

B2C 133

B2C Healthcare Training Agency 133

Prohibition

JANUARY 15, 2020

This means we can keep a constant flow of coverage and meet the targets that your brand or business may have. If you can keep us up to date with relevant, interesting and anything new about your brand and business – we will be able to draft content off the back of this and keep the media engaged.

How To 62

How To B2C Trends B2B 62

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Jeep made headlines at the Superbowl by becoming the first brand to work with “the boss” Bruce Springsteen. A total PR nightmare for the brand! million to run at the Superbowl.

Crisis 62

Crisis Marketing How To Advertising 62

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We have achieved a lot in this time growing from a team of 3 to eighteen (and counting), winning multiple industry awards and working with a host of amazing brands. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67