Prohibition

MARCH 17, 2023

Measure Results It’s essential to measure the success of any activity to ensure it is delivering impact and PR is something that can be measured to ensure your brand is moving in the right direction and that you’re on track to achieving your goals.

Publicity 62

Publicity Branding Brand How To 62

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Analysis Media 62

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What are they happy with?

SEO 52

SEO Engineering Writing How To 52

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses.

Real Estate 52

Real Estate How To B2C Banking 52

Contently - Strategy

AUGUST 2, 2024

We’ll cover how to ideate, strategize, create, scale, optimize, and measure content and how using a platform like Contently can help improve your results. Measurement Measuring the success of your content marketing efforts is crucial to evaluate its impact and inform future strategy.

Content Marketing 52

Content Marketing Strategy Marketing Training 52

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. 888 243 3470.

Strategy 149

Strategy SEO B2C Social Media 149

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. What’s your best tip for measuring PR? The post How to Secure Top-Tier Coverage with Cortney Williams, ARPR appeared first on The TypeBar. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

Beyond PR

JUNE 22, 2018

Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social. Customer Success.

Social Media 40

Social Media How To Case Study Media 40

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives.

How To 76

How To Pitching Local Interviews 76

Cision

AUGUST 10, 2015

Want to learn how to turn your employees into brand advocates on social media? LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Want more tips on how to activate employees on social media? Follow these “10 Tips to Activate Employees on Social Media”!

Training 120

Training Employee Social Media Company 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2016

Your job is to figure out how to make your content relevant and interesting enough to get a share of their attention. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. And it isn’t just for B2C. And no where else are they so reachable, en masse, at such a low cost.

Advertising 120

Advertising Advertising Facebook B2C 120

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to stay ahead of the curve.

Marketing 45

Marketing Insurance Insurance eBook 45

Shift Communications

DECEMBER 12, 2016

In this series, we’ll examine how to become a more data-driven PR professional. Let’s now look at how to analyze the results to prove our test true or false. We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. Analyzing Our Results. The Hypothesis.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. As such, you have to be strategic when considering how to work with them as part of a mutually beneficial agreement. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. As such, you have to be strategic when considering how to work with them as part of a mutually beneficial agreement. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.”

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. automates the content marketing process and provides insights on how to generate better results from content. Uncover More on AI in Marketing.

Tools 71

Tools Marketing Enterprise Software 71

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs eBook 52

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Tell your teams who your target audience is, what they are creating, and your measure of success. How to Create and Manage an Influencer Marketing Program. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? How will you produce all of this content? Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Buzzstream

JULY 10, 2024

We started looking at how to use PR to build clients links. If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy?

Digital PR 98

Digital PR SEO Google Travel 98

Contently - Strategy

DECEMBER 14, 2022

Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. You probably know how challenging it can be to convert your readers from awareness to actual interested prospects. They are qualified prospects ready to buy and willing to talk to sales.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. 2015 B2C Content Marketing Trends. Leads and conversions.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120