Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. He joins from a B2B payments platform where he was the senior executive in charge of sales. Top challenges facing journalism.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. How to Generate Media Referenceable B2B Customers with a Blog. The pace of news is faster. The shelf-life of articles is shorter.

Interviews 61

Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Specialized agencies have specialized needs. Good questions for a tech PR interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 172

Study Communications Survey Pitching 172

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. I get a lot of “Write about this startup!”

Meeting 85

Meeting Report Automotive Media 85

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? My pathway was very typical. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

For example, many B2B tech clients are reluctant to divulge certain facts. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Write with journalistic ideals. Put your audience first. Did you know? Check out our services.].

Government 143

Government Survey Ethics Media 143

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 103

Survey Report Media B2B 103

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Media 60

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on.

B2B 41

B2B Creativity Agency Writing 41

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. How long have you been in journalism and how did you get started?

Technology 95

Technology Meeting Media Analytics 95

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Write a Compelling Meta Description. Search Engine Journal. Google Support Search . Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 144

Study Media Relations Media Measurement 144

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. You have to do most of that with paid media too, but with earned media, you get way more return on your investment.

Media 174

Media Pitching Agency Guidelines 174

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. If great content matters at the top of the funnel, it only becomes more important once someone turns into a marketing qualified lead—especially with more complex B2B solutions.

Content Marketing 111

Content Marketing Marketing Travel Healthcare 111

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We My B2B clients are more open to sponsored content. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 10, 2018

Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

FEBRUARY 1, 2020

The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. Try a boutique PR and marketing consultancy dedicated to B2B tech. Does that mean brands should mix sports and politics too? Searching for an agency partner brings both expertise and execution?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. Digiday : 79.

Google 138

Google Banking Engineering Web 138