Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

For example, many B2B tech clients are reluctant to divulge certain facts. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. If it’s in writing, you have to be able to stand behind it.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. I get a lot of “Write about this startup!”

Meeting 84

Meeting Report Automotive Media 84

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. How long have you been in journalism and how did you get started?

Technology 94

Technology Meeting Media Analytics 94

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. How do you earn media? Our CEO is an expert on the topic.

Media 171

Media Pitching Agency Guidelines 171

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 114

Sports Advertising Advertising Survey 114

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

Communications 50

Communications Marketing Internal International 50

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. Part of that was interviewing people at a metro stop and getting their takes on this. I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Agency Writing 368

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. It’s about respect: you can earn it, but you can’t buy it.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. See these related interviews: Startup Marketing?

Marketing 69

Marketing Content Marketing Sports B2C 69

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? TV could require your subject to be ready for an interview the same day. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MARCH 3, 2020

>>> Looking for a B2B tech PR with expertise and execution? For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Cision

APRIL 6, 2016

Everything from age to marital status find place of pride, even in B2B personas that have nothing to do with personal demographics of the decision makers. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. They focus on trivialities.

How To 120

How To Tools Exercises Viral 120

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Michael blogs at B2B Marketing Insider. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs).

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

MAY 5, 2020

>>> Looking for a B2B tech PR with expertise and execution? For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Here’s the list of PR technology companies I’m watching. Give our services a try.

Pitching 85

Pitching Survey System Technology 85