PR News

OCTOBER 3, 2016

The post Facebook Live for B2B Brands—the Why and the How appeared first on PR News Blog. .” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm.

B2B 86

B2B Facebook Brand Branding 86

Buzzstream

AUGUST 12, 2020

For example, if your story is about B2B SaaS and you’re pitching the New York Times during a season when they’re only covering COVID-19 stories, your efforts can be better utilized elsewhere. . You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . Key point:

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR News

MAY 5, 2017

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued.

B2C 105

B2C Brand Branding Marketing 105

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Prohibition

DECEMBER 2, 2022

The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022.

Film 62

Film Sports B2C Digital PR 62

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” LinkedIn B2B content Report ). SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

B2C 62

B2C How To B2B Product Launch 62

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JUNE 2, 2023

Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage. We thought this campaign was such a visual way to get involved with Eurovision while keeping the brand at the forefront.

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

JULY 10, 2023

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. Nikon have created a clever campaign that tackles very topical discourse, all while encouraging a strong call to action that benefits their brand – basically, take more photos!

Tourism 62

Tourism Fashion Social Media B2C 62

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Prohibition

MARCH 15, 2023

Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Case Study Sports Creativity 62

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. The authors of The Challenger Customer reveal brand new CEB, Inc.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Why: What is your take on Facebook’s digital photo offerings when sharing links? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 75

Analytics SEO Google Facebook 75

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. This is where influencer marketing has flourished as it’s a really effective way to get a brands message across to an engaged and interested audience.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

MARCH 11, 2017

Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. 2) Is your brand investing in the right content?

Tools 67

Tools Marketing Advertising Advertising 67

Landis PR

DECEMBER 18, 2023

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

JANUARY 21, 2017

When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Resolution Blog

NOVEMBER 25, 2015

PR is fast paced but does that help your productivity? Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. New digital opportunities for PR will arise through collaboration. PR pros don’t need to know about SEO. Or do they?

eBook 120

eBook Google Tools Analytics 120

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. A B2B lead generation client I recently began working with was seemingly stuck at a Facebook cost-per-lead of $18. Have you heard of Facebook Lead Ads? If you’re not, pay attention! link] .

Facebook 40

Facebook Mobile Advertising Advertising 40

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. A minimum of 2 years’ PR experience is a must. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. B2B buyers are looking for information that will help them with their business issues.

B2B 100

B2B Infographics B2C Case Study 100

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59