ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. news articles). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. But these pieces pack more punch when timed strategically within a company’s overall PR efforts. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. But an hoc data-driven story is a good option for pitching the media during lulls. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 108

Video Marketing SEO Social Media 108

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Given the name that makes sense. Good news: you don’t have to.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. According to an article on Gartner.com trends can be put into three phases; emerging, growth and mainstream.

How To 62

How To B2C Trends B2B 62

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. Do you have an upcoming product launch of an innovative product? One of the elements of articles that journalists often struggle to find are quotes from experts. Pitch the Right People.

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Is the article factually inaccurate? Somehow, it never happens in reverse.) If so, a reporter should be willing to correct it.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MAY 31, 2016

In a 1996 Esquire magazine article, ”The Age of Spin,” ad critic Randall Rothenberg notes how the meaning of “spin” morphed from a synonym for “deceptive” to something more respectable with the rise of what he calls the political “media spindustrial complex.” This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. Set Realistic Goals for Product News. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 67

Analytics Report Technology Pitching 67

Critical Mention

SEPTEMBER 3, 2018

Having members of your organization join groups related to your industry also allows your company to increase its visibility by posting company news, articles and interacting with other members of the group. Devising a clear and compelling pitch for your company’s description. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. Roles and responsibilities. News and events. Provide a checklist of needs.

How To 49

How To Trade Shows Meeting Product Launch 49

Beyond PR

APRIL 5, 2018

You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. If a new competitor, product, or event happens that can potentially disrupt your industry, the last thing you need is your boss coming into your office referencing a news article that you had no idea about.

Company 73

Company Media Crisis Insurance 73

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. One of our clients, JotForm, wrote an article (we didn’t ask them to!) They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 90

Marketing Video Product Launch YouTube 90

Buzzstream

MARCH 26, 2020

In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. And one of the most popular platforms that these influencers use?

YouTube 116

YouTube Brand Branding Video 116

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Human interest : does the article appeal to readers’ emotions? Just a bit of positive newsjacking. Do ask yourself “what would a journalist say?” Will it help or inform them?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. In previous event marketing articles, we’ve discussed how easy it is to get distracted by the siren song of flashy booth design and trade show glitz and glamour.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This can include the number of times an article is shared on social media, or the number of people who see a television segment.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ReimaginePR

JUNE 27, 2016

Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) Don’t forget to create stories for all of your upcoming product launches too! A media kit is like having your elevator pitch in the form of an interactive package. and which are here to stay.

Reputation 120

Reputation Brand Branding Product Launch 120

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Tie to current news trends. Don’t be Afraid to Connect to Movies/TV programs. Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. You can create longer blog articles based on any number of these details. Anchor Text.

Writing 52

Writing How To SEO Infographics 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Their preferences for inquiries also vary from wanting a short pitch to asking for the complete piece. You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120