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11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program

Garrett Public Relations

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

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How to Work Zoom

ReimaginePR

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Know how well your messaging works.

How To 370
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

This article explores how these firms are adapting to the new topography of Online Crisis Management. Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively.

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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications. As B2B PR pros, we’re always looking for creative ways to tell a story.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

Show them how the story fits with their audience. Who is reading this potential article, would it be interesting to them? Gauge the journalists’ attention by asking what else they’re working on and how you can incorporate your company into that article. Why is this newsworthy or timely?

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