Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. 3 ways your brand can level up its SEO strategy.

SEO 118

SEO Strategy Brand Branding 118

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. This NY Times article shows the blowback that can result.

Corporate 198

Corporate Brand Branding Agriculture 198

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. .

Data 78

Data Brand Branding Twitter 78

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100

Writing Blogging Newspapers Travel 100

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry.

Writing 52

Writing Product Launch Storytelling Pitching 52

Onclusive

JANUARY 17, 2018

Which brands, however, are making the biggest splash? Utilizing Research Trends , we can discover which brands received the most amplification and buzz, but which authors were most influential for each brand. Apple (8.9K+ articles): Like previous years, Apple did not showcase at CES 18. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191

Culpwrit

NOVEMBER 28, 2022

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

Corporate 92

Corporate Brand Branding Study 92

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JUNE 9, 2021

Set your messaging, write the story. Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

NewsWhip

SEPTEMBER 16, 2022

The announcement was met with a flurry of media coverage on August 30th and 31st, resulting in 127 articles being published in those two days. Out of the top 250 brand stories in August, NBC’s article was one of three to receive over 100k engagements, earning the number one spot with 111k.

Banking 78

Banking Community Brand Branding 78

Business Wire

MAY 10, 2017

This article details exactly what content should populate a press release and where it should be found within the release. Offer background details about the brand behind the announcement, some recent accomplishments and brief details sourced from the company’s mission statement.

Writing 166

Writing How To Video Facebook 166

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. “you and brand X”). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Onclusive

AUGUST 3, 2020

Simply counting the number of articles that mention your competition can be highly misleading. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand.

Media 397

Media Pinterest Measurement Trends 397

NewsWhip

AUGUST 18, 2022

Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. Key learnings from July’s brand coverage .

Brand 78

Brand Branding Employee Trends 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. articles have been published and there have been 6.59 million engagements on articles related to AI, and it will only get continue to grow.

Brand 78

Brand Branding Film Reddit 78

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Brand social activity into site content in real-time.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JULY 12, 2017

Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it. Appropriately Descriptive and Branded Meta Descriptions.

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. Contributed content from brand advocates has power.

Case Study 390

Case Study B2B Study Interviews 390

Flack's Revenge

JUNE 29, 2022

” I read through the piece and found that it was actually well researched and compelling, about the value of investing in thought leadership vs. content marketing (if you are not already a big player or established brand). He started his career as a medical writer while writing fiction on the side.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Cision

APRIL 8, 2015

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what? What changed?

Brand 92

Brand Branding How To Writing 92

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. You can also target the most relevant authors by topic, bio, audience location, primary publication, outlet reputation, article sentiment and more.

Industry 195

Industry Media Reputation Report 195

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88