9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One.

3 reasons why you should let us write your content

PR Daily

The post 3 reasons why you should let us write your content appeared first on PR Daily. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

How to Write a Professional Press Release

Business Wire

Include a quote that highlights the benefits of this announcement for the brand’s targeted audience and what the brand hopes to accomplish,” attribute this quote to a decision maker at the organization who had influence in the news being announced and state their role.

9 steps to better, more effective content writing

PR Daily

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? Time your writing.

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. A version of this post first appeared on Daily Writing Tips. The post 26 enticing, marvelous, memorable words to elevate your writing appeared first on PR Daily. Writing & Editing

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth. Fighting brand dilution from within.

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier.

Should everything you write sound like Hemingway?

PR Daily

It's become common to hear the writing advice, "You need to write more like Ernest Hemingway!". The writing expert usually means your writing should be more concise, with more muscular verbs. However, one can’t help but wonder, is that really the best/only way to write?

5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. That’s why throwing industry jargon or “branded” terms on your products and service pages is a bad idea.

5 writing secrets to bolster your email campaigns

PR Daily

Writing great subject lines is the first step to eliciting clicks and opens. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The post 5 writing secrets to bolster your email campaigns appeared first on PR Daily.

5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Challenging though it is, there are ways to balance hectic schedules with creating space for good writing. Tackle longer writing assignments in pieces.

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about!

Maine PR Maven

A brand is not a logo or a tagline. A brand is the feeling that a customer gets when they think of a company. The post Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about! Branding Public Relations

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Should you write for free?

PR Daily

Should you write for free? Write for free : There''s never been a better time to find writing gigs. So what of the value of having your byline published, building your brand, your published writing as credential? Write it the same way you write for pay.

8 timeless writing tips from David Ogilvy

PR Daily

Writing is a big part of increasing your company’s visibility. From website copy and e-newsletters to blog posts and social media updates, your business depends on your ability to write well. Here are eight of his writing tips: 1. Write the way you talk.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Which authors are writing about that topic.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

A Newbie’s Guide to Writing AdWords Ads

Shift Communications

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective.

The Secret to Writing Memorable Key Messages

Action PR

These are the main points you want your audience to understand and associate with your company or brand. The secret to writing key messages is to make them memorable, relevant and meaningful. A good key message should slip effortlessly into conversation and copy writing.

Do You Unintentionally Write Like This?


In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews.

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

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10 Knock-Their-Socks-Off Press Release Headline Writing Tips


We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it Were a Front Page Article. This is a great strategy to appeal to journalists who you want to write about your news. Write the Headline Last.

6 deadly sins of nonprofit writing

PR Daily

Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing. Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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Why and how communicators should improve their writing

PR Daily

Strong writing skills are more crucial than ever in public relations. As paid and earned media converge and branded content rises in popularity, PR pros who can write well are more in demand. Please make sure they have good writing skills! Write more.

25 ways to tighten your writing

PR Daily

Is it really possible to edit your own work when all the words you just finished writing are so precious? Yes, it can be done—and for the sake of making your writing stand out, it must be done. Try to stick to "I" voice or "you" voice throughout one piece of writing.

7 tips for writing winning award submissions

PR Daily

Awards can be used to attract new clients; an award from a reputable organization gives a brand instant credibility and allows it to be seen as a leader in its industry. Follow these seven tips to write a winning award submission: 1.

3 ways to punch up your writing

PR Daily

17 webinar “ Write Amazing Press Releases ” for more tips from Bozell’s Jennifer Stauss, writing coach Ken O’ Quinn, and Jason Chupick, former head of PR at Hearst Media. You can still be creative when writing news leads, despite their brevity.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. This is a great strategy to appeal to journalists who you want to write about your news. Write the headline last.

How Tweetchats Boost Your Brand


Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter

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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The post How to Write an Award-Winning Submission appeared first on Technology Awards List.