How to manage and mitigate writing-related anxiety

PR Daily

Many more of us deal with the very specific and fearsome monster of writing anxiety. You might also read the lovely memoir by Mark Saltzman, The Man in The Empty Boat , which outlines his prolonged struggle with writing anxiety. Use writing rituals.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

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9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. ” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. Some writers mistakenly believe that they won't be taken seriously in the B2B space if they write simply. In addition, this style of writing is easier to understand. 8 Conversational Writing Tips to Improve Your Writing.

The marketer’s guide to writing content for Gen Z

PR Daily

As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”. If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off. The post The marketer’s guide to writing content for Gen Z appeared first on PR Daily.

Valuable content can strengthen your brand more than any promotion

PR Daily

This not only increases sales, but also brand reputation and consumer loyalty. This way, you can establish authority, strengthen your brand voice, build a rapport with existing and potential consumers and encourage sharing—all by offering valuable information to the consumer.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. The History of the Boilerplate and 7 Tips on Writing One. How to Write a Feature Press Release. How to Leverage Medium for Your Brand.

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. That’s why throwing industry jargon or “branded” terms on your products and service pages is a bad idea.

3 reasons why you should let us write your content

PR Daily

The post 3 reasons why you should let us write your content appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement External Communications Internal Communications Leadership Communications Marketing PR Social Media Writing & Editing content content marketing corporate communications lead lead generation native advertising Ragan sponsored content

9 steps to better, more effective content writing

PR Daily

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you’re writing for. It’s the best way to maintain a coherent mix of monthly themes and avoid writing about the same material repeatedly.

Should everything you write sound like Hemingway?

PR Daily

It's become common to hear the writing advice, "You need to write more like Ernest Hemingway!". The writing expert usually means your writing should be more concise, with more muscular verbs. However, one can’t help but wonder, is that really the best/only way to write?

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? Traditionally, press release writing has been rather formulaic, stiff, and especially within the B2B universe, not surprisingly, corporate. Even if you are writing for a business audience, at the end of the day, you are writing for another human – Business2Human. Featured Media Relations Writing & Editing

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”

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How to Write a Professional Press Release

Business Wire

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced. Offer background details about the brand behind the announcement, some recent accomplishments and brief details sourced from the company’s mission statement.

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. A version of this post first appeared on Daily Writing Tips. The post 26 enticing, marvelous, memorable words to elevate your writing appeared first on PR Daily. Writing & EditingIn ‘Nineteen Eighty-Four,’ George Orwell used ‘doubleplusgood’ as a tepid modifier undermining expression. Today’s scribes need potent terms to convey magnificence. Try these descriptors.

How to Write a Press Release for an Event

PR Fuel

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event.

Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services. The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis.

Back to school for brands: Get “in shape” with a message triangle

PR Daily

Your brand message can be boiled down into three clear elements with this handy geometric device. What’s your brand’s mission? What is your brand known for? Not many organizations nail that level of internal brand alignment and education. Shape” your brand strategy.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase. A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of.

Should your brand speak up during a global crisis?

PR Daily

Here are three questions every PR pro should be asking about their brand right now. Mark Cuban was recently quoted saying that how companies respond to the coronavirus will define their brand for decades. We’ve seen brands step up in some amazing ways as this pandemic has progressed.

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

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Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). The post Start Making Sense: Helping Tech Brands tell their Stories appeared first on Flack's Revenge. Agency news Branding Events Interviews Marketing PR Public Relations Tech PR

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. As more companies struggle to differentiate themselves in crowded markets, businesses can’t afford to let brilliant branding initiatives go to waste. My company recently partnered with FocusVision to study brand dilution in more depth. Fighting brand dilution from within.

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How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. The post How to successfully write your bio appeared first on Public Relations Sydney. PR tips Writing how to write a bio personal branding professional biography

5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. Challenging though it is, there are ways to balance hectic schedules with creating space for good writing. Tackle longer writing assignments in pieces.

Should you write for free?

PR Daily

Should you write for free? Write for free : There''s never been a better time to find writing gigs. So what of the value of having your byline published, building your brand, your published writing as credential? That''s worth a lot and you should keep doing it, no matter where you are in your career, writes author Kristin Houghton. And remember, just because it is for free doesn''t mean you should skimp on the quality of what you are writing.

5 writing secrets to bolster your email campaigns

PR Daily

Writing great subject lines is the first step to eliciting clicks and opens. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The post 5 writing secrets to bolster your email campaigns appeared first on PR Daily. A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips. This article originally appeared on PR Daily in June of 2018.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand. What is Personal Branding and Why You Need One. Personal branding is the practice of molding an individual's public perception. Brand Yourself.

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Make your organization a writing powerhouse

PR Daily

Our newest workshop, Advanced Writing & Editing for the Influential Communicator, is looking for a corporate meeting space for its next venue. An adaptation of one of our most popular workshops, the Advanced Writing and Editing for the Influential Communicator workshop combines instruction in advanced storytelling and writing techniques with winning brand journalism practices. What you get: A writing workshop at your doorstep.

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand. Here’s a complete guide on writing a successful […]. The post 6-step guide to writing a successful influencer brief appeared first on Agility PR Solutions.

Do You Unintentionally Write Like This?


In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews.

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent?

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Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about!

Maine PR Maven

A brand is not a logo or a tagline. A brand is the feeling that a customer gets when they think of a company. The post Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about! Branding Public RelationsIt is not even what a company says it is. appeared first on | The PR Maven.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

10 ways to get the writing juices flowing

PR Daily

Writing projects can be like children. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ]. Pull up a new Word document, take a deep breath, and write whatever comes to mind. When slumps happen, it helps to write about something you love.