PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. People are more likely to believe information if it’s presented as an anecdote than if it’s presented as a number, according to Peg Neuhauser’s Corporate Legends and Lore. Save $100 with coupon code PRSA21! Emotionally.

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Creativity Writing Storytelling Study 169

5W PR

AUGUST 28, 2023

Storytelling and relatability Influencers who excel at storytelling and sharing personal experiences can create emotional connections with their audience. Personal anecdotes about using a product, overcoming beauty challenges, or achieving self-confidence can resonate deeply with followers.

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Industry Marketing Storytelling Consumer 78

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. If a picture is worth a thousand words, then an anecdote is worth at least 500. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life.

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Employee Communications Storytelling Corporate 132

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. Communicators play a vital role in any organization, but if we’re only armed with anecdotal examples of the impact we’ve caused, the value isn’t always immediately seen.

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Measurement Data Reputation Storytelling 195

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. The post, “ The Beauty of Words Can Push into Visual Storytelling ” includes an example of this. Billboards. Movie posters.

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Storytelling Pinterest B2B Examples 159

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Anecdotes can be as long as your market, message and medium demand. Master the Art of Storytelling. Tip 1: Move the problem to the top. Luckily. .

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Storytelling Case Study Writing Banking 138

Sword and the Script

JANUARY 23, 2024

The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. See themselves in the problem It’s one thing to know a problem exists, it’s another thing to see yourself in a problem.

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B2B Study Company Leadership 102

Ishmael's Corner

MARCH 1, 2015

I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. Reverse-engineering the story, all cues point to Cross pitching the anecdote as an exclusive. I say this because the anecdote doesn’t appear in any other coverage. What’s going on here?

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Storytelling Transportation Journalism Exercises 60

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Engagement diversity While videos are a dominant content format on TikTok, text posts can provide a diverse engagement option that caters to users who prefer quick, text-based interactions.

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Product Launch Marketing Video Education 78

PR for Anyone

DECEMBER 27, 2023

Amanda shares anecdotes about celebrities being surprisingly pleasant, while their entourage sometimes makes extravagant demands. Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams.

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Airlines Transportation Print YouTube 130

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. The post Once Upon a Time …: The Art of Storytelling appeared first on Shonali Burke Consulting.

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Storytelling Case Study Writing Creativity 105

Polaris

NOVEMBER 26, 2014

He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation. It’s those anecdotes, and his humour, that make the audience sit up and take notice. “And see our children for the hope that they are.”. What makes Robinson’s TED Talk so powerful? Sir Ken is funny. Very funny.

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Education Training Media Training Interviews 170

Ishmael's Corner

NOVEMBER 4, 2014

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The ramifications for PR are counter-intuitive. There are many ways to play the “F” card.

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Storytelling Journalism Training Resources 157

ImPRessions - Crenshaw Communications

JULY 31, 2017

Make judicious use of personal anecdotes and data. Most PR people agree that the inclusion of relevant data in an interview is as important as the peppering in of personal anecdotes. And when accompanying a senior client executive to a key journalist interview, we inevitably learn something.

Interviews 206

Interviews Media Advertising Advertising 206

Ishmael's Corner

FEBRUARY 21, 2016

The Art Of Storytelling In Business Communications And Public Relations. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. I’ve followed his firm, Anecdote — great name, by the way — from afar. Techniques For Effective Business Communications.

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Storytelling Communications Publicity Examples 60

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. As noted, anecdotes play a role in providing a window into what makes Mr. Zhang tick starting with the lead.

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Storytelling Engineering Hotels Training 60

Ishmael's Corner

NOVEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. Techniques For Effective Business Communications. What encouraged me to do this was an incident at my book’s publication event.

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Storytelling Leadership Community Communications 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Learn from Tom Hiddleston and choose your anecdotes wisely. Also, some Globe-watchers thought Hiddleston’s anecdote was self-serving. Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event.

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Publicity Film Healthcare Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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Storytelling Data Insurance Insurance 149

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Anecdotally, I’ve seen many brands experimenting with Insta Live the last few months.

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Social Media Customer Service Marketing Pinterest 88

PRSay

APRIL 19, 2023

Beyond his impressive portfolio of work, Souza has also gained a significant following on social media , where he shares personal anecdotes and behind-the-scenes stories of his time at the White House. As chief official White House photographer, did you consider yourself more of a historian or storyteller?

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Travel Tourism Storytelling Newspapers 66

The Hoffman Agency

APRIL 3, 2019

Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. I’m always looking for anecdotes, partially because of my profession as a PR storyteller and partially because I find them interesting. Holocaust Museum, I could find refuge in the many powerful anecdotes.

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Storytelling Fashion Travel Local 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

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Case Study B2B Conference Industry 136

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

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Storytelling Agency Interviews Communications 60

Communications Conversations

OCTOBER 25, 2017

Anecdotally, I can tell you my two kids (10 and 12) and many of their friends watch these YouTubers exclusively. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. And, he’s hardly alone. The article also mentions YouTubers selling out venues in Toronto and and St.

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YouTube Television Banking Corporate 121

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? Stories are not anecdotes. The best stories do not flatter the storyteller. Stories are not content.

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Storytelling Film Creativity Journalism 48

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

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Storytelling Data Journalism Resources 53

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Storytelling Chemicals Advertising Advertising 61

Ishmael's Corner

APRIL 19, 2015

If you don’t trust the anecdotal evidence, a Pew Research study quantifies that over 50 percent of smartphone and tablet users do indeed retrieve news. Access to the storytelling blog by mobile devices which peaked at 33 percent last year now sits around 23 percent, and that’s before it takes a hit today. We’re working on it.

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Google Mobile Storytelling B2B 60

Wadds Inc.

JANUARY 16, 2023

The anecdote about your mother making apple sauce when she needed time out comes at the end of the first chapter. Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. When In Doubt, Make Applesauce! Stephen: You keep us waiting to explain the title.

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Meeting Ethics Storytelling Publicity 98

Ishmael's Corner

OCTOBER 8, 2014

More importantly, we started to seriously hone our business storytelling chops. This was also the time I got the anecdote religion, gaining mileage from snippets on the manufacturing process and showcasing Citizen using its watch-making expertise to drive screws in the disk drive so small they couldn’t be seen by the naked eye.

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Agency Storytelling Corporate Enterprise 130

Ishmael's Corner

JUNE 12, 2015

Contrast as a Storytelling Technique. Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. The levity in the visual storytelling comes through even if you don’t know French. The grab bag returns with three random tidbits that squeeze under the communications umbrella.

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Storytelling Radio LinkedIn Tools 60

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page.

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Facebook Travel Instagram Viral 97

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. Anecdote (on how Americans perceive Singapore). It’s incorrupt. Don’t change ‘No’ to ‘Yes.’

Communications 60

Communications Storytelling Local Policies 60

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

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Survey Media Relations Corporate Communications 97

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

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Storytelling SEO Agency Leadership 60

Cision

OCTOBER 16, 2017

Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?” Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it? That’s fantastic!” “We Chris Lynch: Yeah, right.

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Media Storytelling Technology Data 202