Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. Drew launched the AMI blog in 2012 as a resource to agency leaders.

Interviews 50

Interviews Marketing Financial Insurance 50

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics. Use your teacher’s network.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

However, if the product or service is just so technical that only a sentence like this will do — “If you neglect to parse MEAN stack, prepare to handle object-oriented analytics” – at least recognize the absurdity and offer to explain in plainer language. This goes for business writing as well as media pitching.

Pitching 136

Pitching Writing Journalism Guidelines 136

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on.

Survey 135

Survey Data Interviews Reddit 135

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She highlights that human skills become even more critical, and individuals need to possess analytical and influence skills to effectively work alongside AI.

Employee 130

Employee Policies Creativity Company 130

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog? Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Better Writing Blogs. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Track Your Analytics.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. First and foremost, learn how to write. Once you know how to write, practice. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. While you don’t have access to their analytics, you still can observe the overall trends. When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 134

Journalism Media Relations Report Media 134

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. You can’t only rely on past writing samples. Here’s a checklist for you to execute your search!

Writing 66

Writing Interviews Creativity Small Business 66

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 108

Marketing How To B2B Exercises 108

Flack's Revenge

DECEMBER 5, 2017

Agreeing to an interview and then becoming a no-show. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. .” Following up over and over and over again if I don’t respond to a pitch.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. It also reported: “It soon plans to release its own API (backend computer interface) that makes it easy for companies to integrate Muck Rack’s analytics dashboards with a company’s existing marketing stack.”.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Communications Conversations

APRIL 30, 2019

Meanwhile, when I’ve worked with clients, I’ve done all my own research, used my analytical skills, and have seen nothing but success. 2: Research industry publications–look for who’s quoted or writing bylines. 5: Research industry podcasts and find out who’s being interviewed on the shows.

Tools 111

Tools Twitter Local Pitching 111

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. View Website Analytics to Learn Press Release Success If your press release includes a link to your website or landing page, talk to your IT department to monitor your website traffic and analytics.

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us).

Media 100

Media Data B2B Pitching 100

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. When writing your cover letter, make sure to do your research and include specifics about how your experience is relevant to the work the company does. Be Prepared! You’ve Been Hired!

Interviews 79

Interviews Analytics Banking Sports 79

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. How do you earn media? Our CEO is an expert on the topic.

Media 174

Media Pitching Agency Guidelines 174

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Track Your Analytics.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Track Your Analytics.

How To 52

How To Newspapers Analytics SEO 52

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Look to social media analytics for insight on what efforts may need a little TLC or should be retired from your strategy forever.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. Here are the analytics for one of my press releases for my company. When I compare the reads for this release to a previous one announcing my writing for Forbes, this one had nearly double the reads.

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. What drew you to the field of public relations and communication? Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Then utilize Google Analytics to understand the effectiveness of your campaign.

Measurement 95

Measurement eBook Tools Survey 95

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. To make it both easy to read, easy to find the necessary information, and at the same time analytical and slightly academical. 03.01.2021. I do not know.

Local 52

Local Writing Social Media Interviews 52