Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Data-driven PR Data-driven PR uses analytics to guide PR strategies. How data is gathered You can gather data from the following common sources to drive your decision-making. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Critical Mention

JANUARY 15, 2019

Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site. Use “How-To” posts with illustrations. Many websites publish “How-To” posts with tips accompanied by compelling illustrations.

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How To SEO Mobile Google 60

Buzzstream

APRIL 10, 2019

We use analytics data from previous pieces, information about what we’ve seen performing well on social, and insight from conversations we’ve had with customers to guide our content. Pull data or facts and create an infographic. The post How to Create a Winning Content Promotion Plan appeared first on BuzzStream.

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How To Data Community Groups 125

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Cision

APRIL 27, 2015

During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. See what content on your site people are visiting most through analytics. Also think about how you can incorporate visuals into your content, which serves as a transition to the next tip.

Social Media 120

Social Media Pinterest Media Infographics 120

PR Fuel

MARCH 12, 2018

However, it might be worthwhile to go back and investigate your insights and analytics to see who has responded to what content. You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. The post How to Create an Action Plan for Your Content Marketing appeared first on eReleases.

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Content Marketing How To Marketing eBook 40

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! How can you do this? How can you do this? GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Yup, that’s included twice on purpose.

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Measurement Analytics Google SEO 100

5W PR

NOVEMBER 19, 2021

PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers. White papers, webinars, infographics, and case studies are also widely used. More Content is not Always Better.

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Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Prohibition

AUGUST 23, 2023

How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. Research has shown that businesses earn an average of $6.50

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Retail Marketing Advertising Advertising 62

Sword and the Script

APRIL 13, 2019

CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics. Here’s How. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

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Study Survey Infographics B2B 113

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Sometimes, it just takes a little community spirit. Contact us for more information and to discuss your specific needs.

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Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

5W PR

JANUARY 31, 2024

Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. The world is digital and mobile now, and your website and owned media properties are the places people go to find out how to do business with you. Conclusion.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 We’ve outlined below why direct mail is so appealing to this generation and how to use the data below to create your next successful direct mail campaign: Out with the new, in with the…old? .

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

JULY 11, 2017

The tiered-distribution approach suggests that too many marketers are finding spikes in analytics during promotion, rather than building a strategy to continually distribute. Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content.

eBook 43

eBook How To Pinterest Examples 43

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. So the following presentation looks at the trends impacting our industry and how to capitalize on them. It covered a lot of content in a short period of time, but my goal was to prove out a premise. But it sure beats extinction.

Media Relations 69

Media Relations Trends Media Infographics 69

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

How To 48

How To Media Print Real Estate 48

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

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Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

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Survey Marketing B2B Study 174

Sword and the Script

MAY 5, 2020

If you’re a vendor, here’s how to get into the column. >>> TechTalk with Proof Analytics chairman and CEO Mark Stouse via Kim Davis and PR Week “The communications industry, because they’re afraid of analytics and measurement for the most part, is really walking away from their greatest chance of glory.

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Pitching Survey System Technology 84

Buzzstream

FEBRUARY 1, 2018

How do you find those secrets to outreach success hiding in plain sight? You’re about to learn how to improve your link building outreach using hard data, courtesy of Ben Dahlman, Operations Analyst, and Jordan Yocum, Leads Coordinator, at Page One Power. Success metrics: Why you need them, and how to use them in your analysis.

Data 67

Data How To Analysis Comparison 67

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. Tip #3: Open up Your Brainstorm.

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Creativity Web Social Media Data 150

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 98% of children in kindergarten are “creative geniuses” – they can think of endless opportunities of how to use a paper clip.

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Creativity Analytics Study Exercises 66

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Content marketers around the world are beginning to recognize just how valuable data can be to their marketing strategies. The following tips could help any PR agency make the most out of their content plan.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

NOVEMBER 9, 2021

The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It Business Wire traces the use of infographics in earnings announcements back to comic books. Financial avengers.

Software 92

Software Banking Technology Data 92

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Educational – A post that promises knowledge that will benefit the reader, such as a how-to guide.

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Social Media Marketing Media Facebook 149

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. Remember to check analytics to gauge how effective the campaign was. Write for Journalists.

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Small Business Writing Engineering Infographics 90