The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. It’s free. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web. how to listen.

Communications 100

Communications Training Web Analytics 100

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

NOVEMBER 9, 2021

The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 93

Software Banking Technology Data 93

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

FEBRUARY 29, 2020

Headlines about “guides” and “how-to” rank in second and thirds spots. These backlinks are important to digital PR and marketing for two primary reasons. Second, relevant backlinks from credible domains can improve search rankings, which is how most sites earn the vast majority of their traffic. Try our services.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. We know how that works; it’s one of the core functions of PR. With Google Analytics you can see what visitors do once they get to your site and how long they stay.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? Every asset – text, photo, visual, infographic – should be thoughtful. Every asset you share for PR should be reviewed with a critical eye.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? Every asset – text, photo, visual, infographic – should be thoughtful. Every asset you share for PR should be reviewed with a critical eye.

Infographics 100

Infographics Video Case Study Print 100

5W PR

JUNE 25, 2018

For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Use a Range of Media. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. I’ve coached several PR teams at large and mid-sized companies and they are missing opportunities, left and right.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153