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How to take your digital marketing to the next level with business analytics tools

Agility PR Solutions

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156
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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

Deirdre Breakenridge

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. How do you decide what to prioritize? Could you give us an example?

Analytics 231
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How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on.

Analytics 150
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PR Campaign Planning: Why Analytics is Key to Success

Onclusive

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Time: 1:00 pm EST. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. Head of Impact and Planning. Clarity PR. Gemma Moroney.

Analytics 195
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PR Campaign Planning: Why Analytics is Key to Success

Onclusive

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. They must be carefully planned.

Analytics 195
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How to use online analytics in marketing to increase customer engagement and interest

Agility PR Solutions

Using online analytics can be an invaluable tool for any marketer to effectively measure their efforts and better understand how successful their campaigns are. Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous.

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How to get the return on investment (ROI) from media monitoring

Onclusive

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

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