5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Brands can analyze user behavior and preferences to tailor their messages to individual interests.

Viral 78

Viral Digital PR Storytelling Reputation 78

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Website Analytics: Studying user interactions on your website to understand audience interests. The trick is making sure you get comfortable with your AI. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

5W PR

OCTOBER 10, 2023

Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Know their interests, pain points, and preferred social media platforms. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). You can take a look at a couple of graphics showing the text analytics to see for yourself.

Infographics 266

Infographics Communications Leadership Social Media 266

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. These tools offer user-friendly templates and editing features that can elevate your content.

Retail 62

Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Identifying trends and patterns through data using search-based analytical tools like Explorazor allows for informed decisions, leading to improved content quality and more targeted, relevant pieces.

Engineering 99

Engineering Writing Mobile SEO 99

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. Greater emphasis on data and analytics: We expect to see an increased emphasis on data and analytics in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JANUARY 31, 2024

Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

FEBRUARY 7, 2017

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Learn more in the infographic below. Click To Enlarge. Via Salesforce.

Analytics 40

Analytics Content Marketing Google Infographics 40

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Your owned media analytics systems can discern all of these behaviors and many more. Paid Media. Conclusion. Disclosure: Cision/Vocus is a SHIFT client.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how. Will a blog post go viral? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 23) Analytics and emotions unite. Today, the pendulum has swung too far in the analytical direction. The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Brand 117

Brand Branding Infographics Analytics 117

5W PR

MAY 24, 2021

For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Readers do not give a lot of time to read press releases, so they have to be scannable. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Use analytics to track engagement, reach, and conversion. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. Like most social media teams, ours provides analytics to gauge performance and make recommendations to grow followers, shares, friends and other KPIs. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

The Proactive Report

OCTOBER 26, 2017

I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic. Your customers expect you to be active and responsive on social media. It is all about social media customer care. You should check out their tutorial videos.

Social Media 113

Social Media Infographics Media Customer Service 113

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 21, 2018

1) Creative and analytics as whole-brained partners. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”. Combining the power of human ingenuity and the insights gleaned from data analytics is a good start.

Creativity 64

Creativity Marketing Analytics Measurement 64

Sword and the Script

NOVEMBER 9, 2021

The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It Business Wire traces the use of infographics in earnings announcements back to comic books. Client retention.

Software 92

Software Banking Technology Data 92

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. This is probably the most important piece of advice for anyone looking to up their blog game. Blog often and regularly.

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Brand 78

Brand Branding Infographics Analytics 78