Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Stephen Waddington

FEBRUARY 4, 2019

Hosting platforms such as Libsyn and Transistor provide analytics but these are limited to raw numbers, while distribution services such as Apple‘s iTunes and Spotify both provide limited analytics. Each platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Is it so good they can’t help but share it with their communities? Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 40

Analytics Measurement Case Study Google 40

Communications Conversations

OCTOBER 12, 2021

In some cases, it works–specifically with Facebook and LinkedIn. Two words: Google Analytics. A simple visit to your Google Analytics “Acquisition” tab will show you exactly how much traffic those social sites are driving to your site/blog. 2 – Shift your focus from driving traffic to community building.

Social Media 87

Social Media LinkedIn Media Analytics 87

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Community management. Analytical mind and basic knowledge of digital marketing landscape. First how can “social media” AND “social media marketing” be skills? Super confused right off the bat. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

How To 133

How To Facebook Energy Training 133

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. Validation for Analytics. The purpose?

Education 42

Education Facebook Video Social Media 42

ImPRessions - Crenshaw Communications

MAY 23, 2017

As soon as a post is complete, make a habit of tweeting it, posting to Facebook, LinkedIn, and your other channels. Then see what the analytics show. It’s also advisable to demonstrate authority by participating in influential communities in social media, offering genuine help instead of just promoting your own posts.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. So tons of online users are joining closed communities on social media networks like Slack and Discord. Which analytics tools are you using to analyze content and conversations online?

Social Media 65

Social Media Strategy YouTube Analytics 65

Presspage

MARCH 13, 2018

Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It's published a guide to community management on the platform.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

APRIL 25, 2015

Check Google Analytics to figure out what outlets drive most of your traffic. Are you seeing a lot of traffic coming from Facebook? Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Find out where your audience is coming from.

Film 120

Film Content Marketing Analytics Measurement 120

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. She facilitates the “Communication Nation” group on Facebook.

Conference 98

Conference Internal International Storytelling 98

Shift Communications

MAY 11, 2017

This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not. Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010.

Advertising 97

Advertising Advertising Facebook Social Media 97

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

NewsWhip

JUNE 2, 2020

Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Solo PR Pro

MAY 7, 2019

Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Here are a few key takeaways: FB5 / Focus on Communities. Facebook has already rolled out a new look for the app and are “rewriting the Facebook website from scratch” to allow for, as long-suspected, an increased focus on use of Facebook Groups.

Marketing 64

Marketing Instagram LinkedIn Facebook 64

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage.

Tools 99

Tools Survey Pitching Analytics 99

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. of its members.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Burrelles Fresh Ideas

AUGUST 2, 2023

In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. In 2018 that took the form of building a community around Reddit. . That’s right, it’s Whippies time! Best Newcomer . Most innovative publisher.

Reddit 88

Reddit Facebook Viral Data 88

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Look at your analytics to see if you are making an impact, or if you aren’t attracting the attention you want.

Insurance 55

Insurance Insurance Healthcare Publicity 55

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. I Can’t Get Access to Google Analytics. All that to say, access to the Google Analytics account is guarded as jealously as Sméagol guarded the One Ring. My boss only wants media placements. Luckily, all of these obstacles are not insurmountable. It’s not going to help.”

How To 120

How To Software Analytics Google 120

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. With these seven tips, you can get started on enhancing your social media campaigns! Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Passion, purpose, community and stories drive engagement.

Privacy 60

Privacy SEO Pitching Instagram 60

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Why can’t Facebook find the right image when I share a link? Why: What is your take on Facebook’s digital photo offerings when sharing links? Google Analytics is Dead as We Know It: Meet Universal Analytics.

Analytics 75

Analytics SEO Google Facebook 75

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

PR Fuel

OCTOBER 5, 2020

Engage With Your Community. Small businesses are integral parts of the local community. Engaging with that community is a crucial part of small business marketing. If you are active in your community, your small business will thrive. Your community also extends past the geographic area. Be a part of your community.

Small Business 52

Small Business Marketing Local Community 52

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. If you’d like to join us – it’s a wonderful community, if I say so myself! ”) to pseudo relational (“let us be your fake music therapist!”)

Crisis 82

Crisis Community Ethics Groups 82

Prohibition

JANUARY 23, 2023

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

Video 62

Video Social Media Instagram Media 62