Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 182

Publicity Software Education Technology 182

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis. Writing & Editing of Miscellaneous PR Assets. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Wadds Inc.

DECEMBER 1, 2023

It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated.

Publicity 52

Publicity Insurance Insurance Education 52

Agility PR Solutions

MAY 13, 2021

Skills like writing and networking come into play too though, so what should you focus on to get better at PR? Practice your creative writing Start […]. Critical thinking, storytelling, communicating and connection with people are all important skills to have.

Publicity 141

Publicity Storytelling Creativity Writing 141

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation. AI is not a magic bullet.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 106

Blogging Survey B2B Analysis 106

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. Deep Dive” = Used to describe a thorough analysis or examination, but often overused to mean any detailed look.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

SEPTEMBER 7, 2021

These are all skills important to any marketer, truthfully, but clearly, social media has come into its own.

Social Media 104

Social Media Marketing Media Analysis 104

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Gretchen Krueger : What I’ve noticed is the lack of creative content. Apparently, yes, as Reynolds used ChatGPT to write a new ad which he read on his social media channels for wireless provider Mint Mobile.

Education 52

Education Training Technology Journalism 52

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 193

Writing Communications Marketing B2B 193

Buzzstream

MARCH 7, 2024

The key aspects it looks at are: Does the content provide original information, reporting, or analysis? Shouldn’t we always be writing content in this way? You can also get creative with this approach. Creating content for users, not search engines. But wait a minute, is all of this new? You can see the GPT here.

System 62

System Google Policies Guidelines 62

Konnect Agency

MAY 11, 2022

A social agency can help fine-tune your audience options through a consumer analysis. Approaching Creative: With the amount of stimulation individuals receive within a minute of being online, it’s imperative that your ad stand out. Audience: The root of an ad’s success boils down to your target audience. What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 76

Technology Training Data Consumer 76

Cision

JUNE 2, 2015

The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Response Analysis: Understand the audience’s conversations – what is the difficulty level of a content piece? Want to create standout content? Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Mindful Marketing

OCTOBER 9, 2022

It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. The fact that Smile is a horror movie is another issue, which can be a topic of future analysis since the focus here is on promotion not product. Still, many marketers find it fascinating. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. The top publishers writing about brands. Promotional stories can work, as long as they are creative. If you’d like to do this kind of analysis for yourself, you can get in touch with us here. CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. How to do better? Read their articles. Follow them on social media.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks.

eBook 52

eBook Analysis System Data 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. You need to plan, then write your strategy based on these findings. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88