ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. We all need top-quality analysis, insights and objective advice to do that. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353

Agency Communications Marketing Leadership 353

Remote PR Jobs

JANUARY 30, 2024

By staying informed about industry developments, monitoring social media conversations, and conducting competitor analysis, PR practitioners can proactively identify opportunities for their clients or organizations to shine.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Agility PR Solutions

FEBRUARY 24, 2020

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. The post Dear RFPs, here’s 5 reasons why creative pros aren’t really into you appeared first on Agility PR Solutions. Cut chances of a “bait-and-switch” on staffing […].

Creativity 138

Creativity Comparison Company Analysis 138

Agility PR Solutions

JULY 26, 2021

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.

Creativity 85

Creativity Agency Industry Analysis 85

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

SEPTEMBER 30, 2021

The post 3 creative ways to utilize social media in PR campaigns appeared first on Agility PR Solutions. These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage.

Social Media 91

Social Media Creativity Media Company 91

Agility PR Solutions

MAY 3, 2020

The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal.

Creativity 133

Creativity Crisis Brand Branding 133

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. But for all the hype, there truly is no substitute for manual research and human analysis.

SEO 333

SEO Analysis Meeting Travel 333

Agility PR Solutions

APRIL 1, 2021

The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions. “The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […].

Creativity 91

Creativity Agency Retail Industry 91

Agility PR Solutions

FEBRUARY 18, 2019

A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing in-house creative teams.

Survey 60

Survey Creativity Analysis Data 60

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Axia PR

FEBRUARY 4, 2024

We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. When used responsibly, AI can be a valuable tool in agency work. Likewise, we want your company to benefit safely and wisely.

Industry 62

Industry Analysis Leadership Creativity 62

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach. Have you heard of Media Mix Modeling?

Media 243

Media Analysis Measurement Advertising 243

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach. Have you heard of Media Mix Modeling?

Media 221

Media Analysis Measurement Advertising 221

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. The follow through analysis is essential to judging the efficacy of any plan. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Calculate the cost per customer.

Creativity 97

Creativity Measurement Print Analysis 97

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. A platform that allows for MMM functionality alongside analysis from other models will have the following features: Visibility into in-campaign insights. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. Have you seen other creative approaches to branding?

Creativity 69

Creativity Brand Branding Travel 69

Mindful Marketing

JULY 29, 2015

In a recent MediaPos t article , Barby Siegel of the Zeno Group was quoted as saying, “To come up with a big creative idea is brave, but to then say we are not going to go ahead with that idea because it’s not going to sell more phones or tablets, bottles of juice or whatever is even braver.

Analysis 50

Analysis Measurement Analytics Creativity 50

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

Wadds Inc.

SEPTEMBER 19, 2023

The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 126

Publicity Ethics Government Policies 126

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Its superpower gives AI a pivotal role in redefining data collection, analysis, and usage.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode provides a rich analysis of recent news and discussions on popular topics. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For Immediate Release. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

PRSay

SEPTEMBER 13, 2021

For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning.

Ethics 180

Ethics Analysis Case Study Exercises 180

Sword and the Script

OCTOBER 3, 2017

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. Taking this further, I’d offer the following four takeaways for consideration. 1) Competition doesn’t equal know-how. Talk to Us ! Photo credit: Pixabay ( CC0 1.0 ).

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

5W PR

SEPTEMBER 28, 2023

Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience. Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives.

Media 78

Media Advertising Advertising Analysis 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

JANUARY 22, 2023

By conducting a landscape analysis and gaining an understanding who is making waves within your industry, you'll be one step closer towards finding the ideal fit for your brand. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Analysis Local 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few. So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322