Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. Essentially, it does the analysis for you, so you can spend more time on strategy.

Technology 65

Technology Marketing Tools Google 65

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks.

Publicity 52

Publicity Insurance Insurance Education 52

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. It works by recognising patterns in text and predicting subsequent words.

Publicity 98

Publicity Wikipedia Marketing Training 98

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Gretchen Krueger : What I’ve noticed is the lack of creative content. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations.

Education 52

Education Training Technology Journalism 52

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. hours to write. Bloggers that write longer posts are more likely to report success. Click To Tweet.

Blogging 80

Blogging Publicity Marketing Survey 80

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. How to do better? Read their articles. Follow them on social media.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Contently - Strategy

SEPTEMBER 21, 2023

As this new landscape unfolds, understanding the interplay between human creativity and the precision of AI SEO tools becomes pivotal for success. Their stance is clear: While the technology is intriguing, the emphasis is unwaveringly on rewarding high-quality content. The burning question is: Does Google endorse AI-generated content?

SEO 52

SEO Tools Engineering Google 52

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. The top publishers writing about brands. Promotional stories can work, as long as they are creative. The top story categories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. You need to plan, then write your strategy based on these findings. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Aren’t word clouds great? What stands out here? So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis.

Automotive 81

Automotive Training Customer Service Data 81

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. I then became an editor of the school newspaper, and later, a reporter in college.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PR 20/20

SEPTEMBER 12, 2017

Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. It may seem like a futuristic concept, but AI-powered technologies are already being used today by companies like Amazon, Salesforce, and HubSpot to improve marketing and sales.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. MarTech Today: Introducing the “influencer marketing technology landscape”. Inbound: Is it time that Google removed Forbes from search.

Twitter 60

Twitter How To B2B Analytics 60

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Cutting corners in data, analysis, or insight development is when your program goes from impregnable to questionable.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Cision

JANUARY 11, 2016

News, features and analysis. Marie Claire Creative Director & Project Runway Judge. Obsessed with media and technology. I write Act Four at the@washingtonpost’s @PostOpinions. TV criticism, analysis, reviews, and podcasts! I write about celebrity for the @LATimes. 6ymRsrYGpI. — ninagarcia.

Twitter 120

Twitter Fashion Television Travel 120

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? write press releases, generate analytics reports). Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. No one will read it. Mr. Bernoff is both right and wrong.

Study 140

Study Media Relations Media Measurement 140

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. I love that it keeps you on your toes and you need to move smartly, fast and creatively. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. It’s a cognitive bias that can impede critical thinking and thorough analysis. World’s Most Intelligent Question —This mental model refers to repeatedly asking “Why?”

How To 52

How To eBook Wikipedia Viral 52

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that? Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63